The Evolution of Marketing and Emergence of the vCMO

The wave of digital marketing is constantly growing and evolving to accommodate fresh, new ideas that trendsetters have birthed and modified to meet the specific needs of their business. Across the world, businesses of all sizes rely on their chief marketing officer to drive innovation, lead their marketing efforts and pinpoint the latest trends before they happen. These CMOs not only drive business growth for their industries, but they also have a direct impact on current cultural narratives.

According to a recent Forbes article, “The chief marketing officer role is one of the most dynamic, challenging, exhilarating, complex, nuanced and powerful in the C-suite”. In fact, there has never been a more exciting time to be in marketing than right now, as new skills and innovation are required to effectively compete in commonly crowded industries or expose new ideas to captive audiences. As the evolution of marketing continues, so do the requirements to fulfill these duties and the individuals responsible for them.


A vCMO, or virtual chief marketing officer, provides a valuable lifeline for businesses that are looking for a way to enhance their marketing but may not have the resources needed to hire a traditional CMO. This modern approach provides the same innovation you would expect from an industry leading CMO at a fraction of the cost because you only pay for the services you need. Even better, the benefits required from a full-time position aren’t required because the work is outsourced.

The role of a vCMO requires an individual to provide consistent value while remaining transparent and accountable because the position operates on a term basis. If a business feels like their needs aren’t being fulfilled they can easily part ways. This arrangement requires a vCMO to not only adapt quickly to market changes but also remain knowledgeable about the current marketing landscape and the needs of your target audiences.

As a torchbearer for the vCMO movement, I aim to not only fulfill the marketing needs of my clients but also exceed them. I work tirelessly to identify new marketing trends and the best ways to translate and incorporate them into a successful marketing plan for businesses of all sizes. Whether you need someone to rally the troops at your business, serve as a ringleader or help you construct your marketing plan from the ground up, I can help. Let’s grow your business together.


Matthew Maennche

Chief Strategist

With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.

Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.