Whether you are a startup business or you are ready to expand your small business, it is important to know what your business goals are and the steps necessary to achieve them. While you could spend a large portion of your budget on hiring a full marketing team, it is much easier to hire a Virtual Chief Marketing Officer on an as-needed basis. In this article, I will explain some of the reasons you should hire a vCMO and some of the ways to choose the right one for your business.
Marketing is a wise investment for any growth-oriented business; however, it is also important to make sure you are making smart marketing decisions that benefit your business and preserve your budget. This is where a Virtual Chief Marketing Officer provides value to your business. With years of experience across a wide variety of industries, a vCMO is capable of thinking outside of the box and creating a marketing strategy that provides growth opportunities for your business.
Because a Virtual Chief Marketing Officer is outsourced, they give you all the marketing support you need without the added benefits and bonuses that come with a traditional employee. The other benefit of this is that you can let your vCMO go if things aren’t going as expected without the hassle that comes with firing other employees. But how do you know if your chosen Virtual Chief Marketing Officer is providing real value to your marketing efforts?
Evaluating Your Virtual Chief Marketing Officer
To ensure your marketing budget is being used wisely, it is important to understand what your Virtual Chief Marketing Officer is responsible for and have accountability methods in place. No matter what vCMO you decide to work with, it is important to ensure that they provide reporting that shows a direct correlation between the work they are doing and how it is helping you achieve your marketing goals. For this reason, it is important to ensure that you have a clear and agreed upon expectation.
Once this has been established and your Virtual Chief Marketing Officer begins working, they will be able to provide detailed reports on the progress that is being made. Although these reports can be difficult to read without experience, your vCMO should be able to clearly break these reports down for you into an easily digestible format. This will allow you to make informed decisions about whether or not the current strategy is working or if it needs to be adjusted.
While you may be outsourcing your marketing efforts, it is important that you still remain actively involved to ensure your budget isn’t being wasted. Finding the right Virtual Chief Marketing officer for your unique needs can help achieve this. Ready to get started? Contact me today and let’s talk about how we can grow your business together!
With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.
Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.