For small businesses to continue to grow, they will often have to think of creative ideas to get their brand or products in front of new customers. However, if your business is operating on a shoestring budget, you may not have the funds needed to compete with major retailers in traditional advertising outlets. The good news is that marketing your business doesn’t have to be expensive. In this article, we will look at 7 low-cost marketing ideas and some of the best ways to utilize them for your small business.
Social Media Pages
Starting a social media page for your business is an effective way to reach your existing customers and potential customers where they frequently are. Almost everyone can be found on social media, so it only makes sense to ensure your business is as well. Once established, you have the option to utilize social media advertising options, like Facebook Ads, with extremely limited budgets while still seeing results.
Every business functioning in modern times needs to have a website that accurately establishes them online. Your website will often function as a central hub for your online presence to sell products or encourage customers to call you. However, if you haven’t put the effort into making your website the best it can be, it will likely show. Enhancing your website to keep up with competitors can be pricey, but it doesn’t always have to be.
Search Engine Optimization
How accurately does your website content align with the keywords your business hopes to rank for on search engines? If you answered poorly or that you are unsure, this is likely a great time to give your website an SEO audit and adjust your content as needed to perform better. This long-term strategy will ensure your customers can easily find you when they need your products most through major search engines like Google, Bing and Yahoo!
Your website likely already has a blog. However, there’s a good chance it isn’t being utilized as effectively as possible to improve your marketing strategy. Each blog post serves a new page on your website to create a growing and dynamic experience that keeps your visitors returning. Blogging is also a great way to improve your keyword strategy and improve your website’s search engine ranking to help customers find you online.
While press releases may seem like an ineffective way to spread news about your business in modern times, the delivery methods have adapted for them with the growth of the Internet. Every news outlet has a website now and they are constantly looking for new stories to fulfill their daily content needs. By digitally releasing your press release, it can be picked up by several news outlets at once and provide reliable backlinks to your website.
If you already have an email marketing list and aren’t utilizing it properly, you could be missing out on valuable conversions. As one of the most effective low-cost marketing ideas at your disposal, email marketing is still considered one of the most effective ways to reach your customers. To build your email marketing lists, add an opt-in option on your contact page, home page and checkout pages.
Get On The Maps
If you haven’t claimed your own business listings for major maps sites, you could be missing out on a wealth of free leads. By getting your business on the maps, you create a direct result in search engines that provides a call-to-click option, a link to your website and a new way to gather reviews from your customers. To get started, visit the GYBO website and claim your business listing.
With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.
Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.