The Benefits of a Virtual CMO for Small Businesses

Small businesses, unfortunately, have many hurdles that they must overcome in order to be successful. While they may not have the resources needed to compete with major players in the industry, finding the appropriate partner for their digital marketing needs doesn’t have to be expensive. In this article, we will examine some of the benefits of a Virtual CMO for small businesses and some of the ways they can make the most of their limited resources.

As a Virtual CMO, I have had the opportunity to not only manage the marketing campaigns of global companies but also help countless small businesses to establish or expand their online identity. Because of this experience, I have the unique ability to know what questions to ask and make sure small businesses are making the most of their limited resources while still getting what they are paying for. Simply put, as a vCMO, I can work with you to streamline your marketing efforts and organize data so that you can make smarter decisions.


When I became a Virtual CMO, I spent years helping small businesses recover from the poor services they were left with when their website design specialist seemingly disappeared overnight. After these experiences, I realized how strong the need for expert marketing at a small business level really is. Whether a small business needs help with reputation management or hired a marketing agency that didn’t meet their goals, I work with them directly to help them regain their place online through clear and concise marketing advice.

Since I have personally built hundreds of websites, I can help audit your website and pinpoint exactly why it isn’t providing the results you expected or were promised by your web design specialist. Once determined, we can work together to fix the issues. Whether you are struggling to improve your SEO or you are just missing that “secret sauce” that helps improve your search ranking, working with a Virtual CMO is the most affordable way to achieve your marketing goals.

Partnering with a Virtual CMO allows small businesses to make the most of their marketing budget by only spending hundreds of dollars each month instead of the hundreds of thousands it would require to hire a marketing professional full-time. Through this partnership, you unlock my nearly 20 years of experience in marketing businesses of all sizes to help ensure your budget is being used as efficiently and effectively as possible. If you are ready to see the difference a Virtual CMO can make for your small business, I am ready to show you!


Matthew Maennche

Chief Strategist

With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.

Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.