As a small business, you may feel like certain marketing tactics just won’t work for your business as well as they do for larger companies. While your marketing budget may be smaller than a multi-national corporation, you shouldn’t let this hold you back from achieving the most success possible. Often considered a proven and timeless technique for generating buzz about a company, how effective are press releases for a small business?
Press releases were traditionally written and submitted to news outlets as an official statement on behalf of a company. Many times this will provide new information about products or services or make a company announcement that the general public may be interested in. While synonymous with “righting a wrong”, press releases can help businesses expand their reach to new customers that are looking for businesses just like theirs.
As the Internet has continued to grow, it has become incredibly easy for businesses of all sizes to leverage the power of the press release, including start-ups or small businesses. In many cases, press releases will deliver outstanding results for all businesses regardless of their given industry or profit margins. To show you what’s possible, let’s take a look at some of the benefits small businesses can achieve with a press release.
The Benefits of a Press Release for Small Business
As a small business owner, you are likely always looking for the most effective and cost efficient way to get the word out about the products or services that you offer. Every piece of content you invest in, including blogs or landing pages, should be working to achieve more exposure for your business while providing leads. However, press releases are one type of content that small businesses can’t ignore.
If you are working on your website’s SEO, there’s a good chance that you have heard how important backlinks are. When you distribute a press release online, you have the opportunity to be featured through a variety of news outlets to not only drive traffic directly to your website but also collect high-profile backlinks. Moreover, the great ranking these websites achieve will make your information easily searchable through all major search engines.
In most cases, the only thing stopping your press release from reaching a wide audience is the number of outlets that pick up the story and run with it. For this reason, it is important to ensure that your press release copy is stellar. In the best-case scenario, your press copy will encourage publications to reach out to you for an additional feature story to increase exposure even further.
Find New Audiences
Even as a small business, you may be struggling to reach potential customers in your general area with other marketing techniques. The beauty of a press release is that you can reach new customers that may not be actively using the marketing channels you have chosen to invest in. With a great press release, you can cover more ground online to help expose your small business to a wider audience.
Increased Website Traffic
If your website isn’t drawing in enough visitors, there’s a good chance that you aren’t seeing much improvement in the search engine rankings. Incorporating a backlink into your press release will increase the likelihood of interested readers to learn more about your business. This increased website traffic is invaluable if you hope to climb the rankings and obtain more organic and long-lasting exposure.
With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.
Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.