It’s no secret that content marketing is one of the most effective ways to market your business. With the increased prominence of social media, it has never been easier to get your content in front of the audiences that are looking for it. While most businesses are actively engaging with customers on Facebook, they often over look Pinterest because they don’t see the value in it or simply don’t know how to use it effectively.
Pinterest is the #1 tool online that consumers use for product discovery. Even more impressive, nearly 98% of Pinterest users claim that they have tried something that they have found on the platform. As you can see, there is incredible value in making sure your business is accounted for on Pinterest. But what can you do to make it as effective as possible?
Using Pinterest Effectively
Like other heavy hitters in the social media industry, Pinterest uses an algorithm to determine the viral potential that a pin can get. Unlike Facebook, Pinterest strives to make organic exposure as important as possible instead of squandering it in an effort to drive ad sales. By knowing the right strategies to make Pinterest work for your business, you can have unlimited potential with each click.
Complete Your Account Details
One of the biggest problems businesses run into when interfacing with any social media platform is that they fail to complete their profile details. This often will include verifying your identity, ensuring the links to your website are present and other important details like phone number or address. If you are creating a new account, complete the details before pinning your first piece of content. If you have an existing account, fill them in now for the best results.
Find the Right Content Mix
When creating pins, you will need to understand the difference between original content and curated content. Original content should be informative or entertaining blog posts or product pages from your website that directly benefit your business. However, curated content will be complimentary pages from other sources that can strengthen your ideas. Finding the right mix of these two content options will ensure you have the right amount of pins and will ensure you aren’t constantly forcing a sell.
Organize Content by Boards
You should create individual boards to separate content depending on how many different facets your business has. For instance, if you sell products but also provide recipes they should each have their own board to allow easy access without requiring the user to sift through various different topics. While pins may be added to multiple boards, it is important to assign the most topical first because that it was the algorithm will ultimately prioritize
Focus on Engagement
When a new pin is posted on Pinterest, the followers of the account or a distinct board that created it will be able to view it in their feeds. By providing content that these followers will want to re-pin or share, you will then have immediate exposure to any users that are following them. Depending on the engagement your posts receive, you could potentially be viewed by thousands of new users with each re-pin. Comments, re-pins and gathering clicks is important; however, when a user clicks the “Tried This Pin” button, it will carry more weight.
With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.
Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.