It’s no secret that content marketing is one of the most effective ways to market your business. With the increased prominence of social media, it has never been easier to get your content in front of the audiences that are looking for it. While most businesses are actively engaging with customers on Facebook, they often over look Pinterest because they don’t see the value in it or simply don’t know how to use it effectively.
Pinterest is the #1 tool online that consumers use for product discovery. Even more impressive, nearly 98% of Pinterest users claim that they have tried something that they have found on the platform. As you can see, there is incredible value in making sure your business is accounted for on Pinterest. But what can you do to make it as effective as possible?
Using Pinterest Effectively
Like other heavy hitters in the social media industry, Pinterest uses an algorithm to determine the viral potential that a pin can get. Unlike Facebook, Pinterest strives to make organic exposure as important as possible instead of squandering it in an effort to drive ad sales. By knowing the right strategies to make Pinterest work for your business, you can have unlimited potential with each click.
Complete Your Account Details
One of the biggest problems businesses run into when interfacing with any social media platform is that they fail to complete their profile details. This often will include verifying your identity, ensuring the links to your website are present and other important details like phone number or address. If you are creating a new account, complete the details before pinning your first piece of content. If you have an existing account, fill them in now for the best results.
Find the Right Content Mix
When creating pins, you will need to understand the difference between original content and curated content. Original content should be informative or entertaining blog posts or product pages from your website that directly benefit your business. However, curated content will be complimentary pages from other sources that can strengthen your ideas. Finding the right mix of these two content options will ensure you have the right amount of pins and will ensure you aren’t constantly forcing a sell.
Organize Content by Boards
You should create individual boards to separate content depending on how many different facets your business has. For instance, if you sell products but also provide recipes they should each have their own board to allow easy access without requiring the user to sift through various different topics. While pins may be added to multiple boards, it is important to assign the most topical first because that it was the algorithm will ultimately prioritize
Focus on Engagement
When a new pin is posted on Pinterest, the followers of the account or a distinct board that created it will be able to view it in their feeds. By providing content that these followers will want to re-pin or share, you will then have immediate exposure to any users that are following them. Depending on the engagement your posts receive, you could potentially be viewed by thousands of new users with each re-pin. Comments, re-pins and gathering clicks is important; however, when a user clicks the “Tried This Pin” button, it will carry more weight.
My name is Matthew Maennche, and I am a Virtual Chief Marketing Officer.
After years of helping small businesses recover from a Website Design Specialist who “fell off the planet” or those in dire need of Reputation Management as a result of hiring a not so well trained Social Media Management Expert, I realized how strong the need is for marketing expertise at the small business level.
By simply having access to someone who actually understands how digital marketing works, businesses can leverage things like Search Engine Optimization or Social Media Marketing to increase their presence, service area and most importantly bottom line.
I offer my nearly 20 years of experience managing marketing campaigns for businesses all over the world to you as your Virtual CMO.
As a vCMO, and by working with several companies on a part time basis, I am able to provide you years of experience and education for hundreds of dollars a month as opposed to the hundreds of thousands of dollars a year a full time candidate would require.
I look forward to learning more about your business and its journey in your free initial consultation.