How to Choose a Business Coach

Home Business Marketing General How to Choose a Business Coach
How to Choose a Business Coach thumbnail image

It can be easy to misunderstand the importance of a business coach. You’ve already brought your business this far on your own, so how can an outsider help push you even further? The goal of a business coach is simple; to give a business owner the tools and knowledge needed to take their business from where it is currently, to where the business owner ultimately wants it to be. This is achieved by clarifying the ultimate vision of the business and determining the best strategies to get there.

The right business coach will attempt to understand the personal motives behind your business goals and the effect they will have on the quality of life of anyone associated with that business. For this reason, it is important to know how to choose a business coach that can help prioritize business goals and create a timeline in which they will be completed. Keep these tips in mind to ensure you are partnering with the right business coach for your business.

Find a Knowledgeable Partner

Knowing how to propel a small business to success is a skill that is developed through experience. It can take several years of coaching across various industries to know what works and what doesn’t. Unfortunately, if your business coach doesn’t have the experience or knowledge needed to help you achieve the goals of your business, you may just be wasting time and resources. Remember, you are essentially paying your business coach for their experience and unique business insight.

Leverage Reviews and Recommendations

If a business coach was able to help your business grow, wouldn’t you be excited to refer them to other business owners you know? Reviews and recommendations are a great way to cut down your business coach candidate search and find the one that is right for your particular needs. If possible, try to find recommendations from businesses in similar industries to find the business coach that has experience in your industry.

Focus On Availability

You likely won’t get much use out of a business coach that isn’t available whenever you need their advice or insight. Make sure the business coach that you choose will still be available outside of scheduled sessions to keep your goals in range and ensure you stay on track. Keep in mind, some business coaches will only keep normal hours during weekdays while others may only be available on the weekends.

Find the Right Fit

To make the most out of your interaction with a business coach, it is important to make sure you actually enjoy spending time with them. Would you rather have an energetic partner that is excited about your business plan or someone soft-spoken that observes in the background then reports their findings? Take the time to get to know a potential business coach candidate before committing to working with them to ensure they are the right fit.

Embrace Your Budget

Business coaches are available with a wide variety of associated costs for their services. A high price tag doesn’t always indicate quality. You should have a certain amount that you are comfortable spending before seeking out a business coach and embrace that set number. Get the rates and fees for your potential business coach upfront and make sure that you know the exact services that you will be receiving at that price.

Accept New Challenges

To grow your business beyond where it is currently, it’s likely that you will have to step out of your comfort zone. A good business coach will challenge you to achieve more than you think you are capable of and hold you accountable if your goals aren’t consistently met. Don’t settle for a business coach that doesn’t keep your business progressing forward.

Inquire About Add-Ons

It’s not uncommon for business coaches to be well-rounded or have access to services or resources that can help you achieve the goals that they set out. This can include marketing services, PPC support, SEO guidance or access to advertising. Don’t be afraid to ask your business coach if they provide continued training, tutorials or guides to help you achieve the goals that they give you.

About Matthew Maennche

My name is Matthew Maennche, and I am a Virtual Chief Marketing Officer.

After years of helping small businesses recover from a Website Design Specialist who “fell off the planet” or those in dire need of Reputation Management as a result of hiring a not so well trained Social Media Management Expert, I realized how strong the need is for marketing expertise at the small business level.

By simply having access to someone who actually understands how digital marketing works, businesses can leverage things like Search Engine Optimization or Social Media Marketing to increase their presence, service area and most importantly bottom line.

I offer my nearly 20 years of experience managing marketing campaigns for businesses all over the world to you as your Virtual CMO.

As a vCMO, and by working with several companies on a part time basis, I am able to provide you years of experience and education for hundreds of dollars a month as opposed to the hundreds of thousands of dollars a year a full time candidate would require.

I look forward to learning more about your business and its journey in your free initial consultation.

Leave a Reply

Your email address will not be published. Required fields are marked *