How to Choose a Business Coach
Own your Future with a Strategy Tailored to your Goals
It can be easy to misunderstand the importance of a business coach. You’ve already brought your business this far on your own, so how can an outsider help push you even further? The goal of a business coach is simple; to give a business owner the tools and knowledge needed to take their business from where it is currently, to where the business owner ultimately wants it to be. This is achieved by clarifying the ultimate vision of the business and determining the best strategies to get there.
The right business coach will attempt to understand the personal motives behind your business goals and the effect they will have on the quality of life of anyone associated with that business. For this reason, it is important to know how to choose a business coach that can help prioritize business goals and create a timeline in which they will be completed. Keep these tips in mind to ensure you are partnering with the right business coach for your business.
Find a Knowledgeable Partner
Knowing how to propel a small business to success is a skill that is developed through experience. It can take several years of coaching across various industries to know what works and what doesn’t. Unfortunately, if your business coach doesn’t have the experience or knowledge needed to help you achieve the goals of your business, you may just be wasting time and resources. Remember, you are essentially paying your business coach for their experience and unique business insight.
Leverage Reviews and Recommendations
If a business coach was able to help your business grow, wouldn’t you be excited to refer them to other business owners you know? Reviews and recommendations are a great way to cut down your business coach candidate search and find the one that is right for your particular needs. If possible, try to find recommendations from businesses in similar industries to find the business coach that has experience in your industry.
Focus On Availability
You likely won’t get much use out of a business coach that isn’t available whenever you need their advice or insight. Make sure the business coach that you choose will still be available outside of scheduled sessions to keep your goals in range and ensure you stay on track. Keep in mind, some business coaches will only keep normal hours during weekdays while others may only be available on the weekends.
Find the Right Fit
To make the most out of your interaction with a business coach, it is important to make sure you actually enjoy spending time with them. Would you rather have an energetic partner that is excited about your business plan or someone soft-spoken that observes in the background then reports their findings? Take the time to get to know a potential business coach candidate before committing to working with them to ensure they are the right fit.
Embrace Your Budget
Business coaches are available with a wide variety of associated costs for their services. A high price tag doesn’t always indicate quality. You should have a certain amount that you are comfortable spending before seeking out a business coach and embrace that set number. Get the rates and fees for your potential business coach upfront and make sure that you know the exact services that you will be receiving at that price.
Accept New Challenges
To grow your business beyond where it is currently, it’s likely that you will have to step out of your comfort zone. A good business coach will challenge you to achieve more than you think you are capable of and hold you accountable if your goals aren’t consistently met. Don’t settle for a business coach that doesn’t keep your business progressing forward.
Inquire About Add-Ons
It’s not uncommon for business coaches to be well-rounded or have access to services or resources that can help you achieve the goals that they set out. This can include marketing services, PPC support, SEO guidance or access to advertising. Don’t be afraid to ask your business coach if they provide continued training, tutorials or guides to help you achieve the goals that they give you.
With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.
Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.