Do You Have a Marketing Strategy?

Many business owners try connecting with their audiences through email, playing on social media and most have a website. But few have a marketing strategy in place to align these distinct tools and achieve their goals. Because each facet of your marketing plan can directly affect the next, coordinating these activities to achieve a common goal is critical.

An effective marketing strategy will include every area of your selling activities and directly support each other. Not only does this require you to interlock everyone within your organization, but it also sets a common goal that each department will work to achieve more profits and better customer service. But how do you integrate a marketing strategy to help make the most of your budget?


If you have visited one of my “Marketing on a Budget” workshops, you likely have a good idea of what should be included in a marketing strategy and how to get started. However, ensuring all of these different parts work to achieve one common goal is perhaps the most important part of the process. Unfortunately, not many business owners have the time or experience to piece it all together successfully.

By partnering with a vCMO, you will have access to years of marketing experience at a fraction of the cost you would pay for a full-time Chief Marketing Officer. As a vCMO, I can help streamline your marketing strategy and organize data in an easily understood format to help you make smarter decisions. If you are ready to put effort exactly where your business needs it, partnering with a vCMO is the quickest and most effective way to get on track and hit the ground running.

I originally started as a software developer before becoming a professional marketer and understand the unique complexities required to have a successful website and properly drive business with it. Most people have never met a marketer that could not only build or improve their website but also provide a route for success on search engines, social media channels or ad networks, that’s what makes a vCMO different.Instead of creating a cookie cutter marketing strategy used by many modern marketing agencies, I will work directly with you to create a marketing strategy that will benefit your business most. As you might imagine, every business is unique and thus the amount of time required to develop and manage your marketing efforts can vary quite a lot. The best way to get an answer to this question is to schedule a meeting where we can learn more about your business.


Matthew Maennche

Chief Strategist

With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.

Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.