As your business grows, formulating the right marketing strategies or finding the time to implement them correctly can start to become a challenge. While you may not have the experience needed to take your business to the next level, you also may not have the budget required to hire a full-time marketing professional. Even worse, you may be contemplating whether or not you are actually ready. Instead of hiring the wrong person or spending outside of your means for the wrong skill set, there are many reasons why hiring a part-time CMO might be the best choice.
In this article, we will look at 5 reasons why you should consider working with a part-time CMO before taking the plunge and hiring a full-time CMO. While all of these considerations are important, you should take a step back and carefully examine the current state of your business and the marketing needs you have before deciding to take the next step. Let’s take a look at some of the reasons you need a part-time CMO and the benefits it could potentially bring your business.
By partnering with a part-time CMO, you will have all of the experience a full-time CMO would provide through years of honing their craft and working with diverse business types. This broad range of marketing experience can help ensure your business has the support needed to think creatively while keeping up with the modern marketing strategies required for success in a changing world. However, with this extensive expertise, you will also have the support of their wide network of skilled marketing professional to implement a well-rounded marketing plan.
Even if you already have a marketing team in place, they may not be providing the results that you had hoped for. In some cases, you may not even have a representative from the marketing team included in the decision-making process to determine the vision of your company and the plan for growth to get there. Unless you have a person in place to lead the team and combine their efforts into one cohesive strategy, your marketing team is probably spending their time and efforts in a disjointed way. With a part-time CMO, you will have the leadership necessary to provide real results.
If you choose the right part-time CMO, you will have a valuable lifeline that your existing marketing team and upper management can rely on to improve their skills and become a self-sustaining results machine. With the right part-time CMO, you will not only have a partner you can count on when tough marketing decisions need to be made, but you will also gain a competent leader that can help you stay on top of the latest marketing trends. This will ultimately ensure you aren’t wasting your marketing budget on ineffective strategies that provide little to no return on investment.
One of the biggest benefits associated with working with a part-time CMO is that the position can be severed or paused at any time. Unlike hiring a full-time employee, you also won’t be bound to the initial learning curve required to develop the right fit. If your chosen partner doesn’t fit the company culture or isn’t providing the best support possible, you can easily sever the relationship and move in a different direction. This also provides a great opportunity to see if you are truly ready for committing to a full-time CMO.
Did you know that the average salary of a full-time CMO is around $230k? Most small businesses won’t have that kind of cash lying around to hire a specialist and will often have to look for other avenues. Fortunately, with a part-time CMO, you can have all of the benefits of a traditional CMO at a fraction of the cost. More importantly, you won’t be responsible for the benefits that come standard with a full-time employee, saving you valuable capital that can be diverted to other parts of your business that need it.
Is a Part-Time CMO Right for Your Business?
As you can see, there are many benefits associated with working with a part-time CMO for your marketing needs. Not only will you have access to proven experience and leadership to propel your marketing results, but you will also achieve it at a low price point that makes sense for your business. If you don’t need to spend an exorbitant amount of money for the same service, why should you? As a vCMO, and by working with several companies on a part-time basis, I am able to provide you years of experience and education for hundreds of dollars a month as opposed to the hundreds of thousands of dollars a year a full-time candidate would require.
The truth is, it’s never too early to begin marketing your business. From the moment your website is online, you should be actively doing everything you can to drive traffic and gain conversions. But if you don’t understand how marketing works or you are unsure of how to get started, you are likely the perfect candidate for a part-time CMO. This can help remove the learning curve associated with getting on the right track and make certain that your budget is being used as effectively as possible.
If your business is ready for growth but you just can’t wrap your head around how to make it possible, you are likely ready for the services a part-time CMO can provide. Ensuring your marketing plan is locked down is critical for success in the modern age and, if you aren’t participating, you may get left behind as your competitors continue to grow. My goal is to help you find the perfect marketing strategy for your goals to help you achieve your dreams as a business owner while providing real value and the results that you expect. With over 20 years of experience managing marketing campaigns for businesses all of the world, I am ready to offer my expertise to you. Ready to get started? Schedule your free initial consultation.
With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.
Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.