How to Market to Millennials
No matter what industry you may be in, learning to market to millennials is essential for continued success. At present, millennials make up nearly one-fourth of the entire population and account for nearly 80 million unique individuals that you could add to your target audiences. With over $200 billion in buying power, they are lucrative and untapped market that is generally overlooked by traditional companies. If you are interested in learning how to market to millennials, this article is for you. Let’s look at some tactics you can employ to make an immediate positive impact.
Be Authentic
One of the biggest factors that millennial buyers are interested in is content-driven media. As a generation that has grown up with modern technologies, this marketing segment spends an average of 25 hours each week online; more than a whole day. With authentic content, you can give them content that they are ready to share to make an immediate positive impact. With authentic content, you can ensure that your blogs and social media posts are hitting the needs of millennials completely.
Focus On Inbound Marketing
With inbound marketing, businesses can focus on attracting new leads through their content and turning potential customers into their most valuable assets. By demonstrating your expertise, you can draw in millennials that want content fast because you are ranking well in Google and other search engines. According to the most recent statistics, millennials are 44% more likely to trust experts and are 247% more likely to trust information found in reputable blogs or social networking websites.
Make Your Business Fun
Most millennials want to align themselves with brands that express the same values and ideas that they have. By showing your business has a fun personality you can tap into this market segment to create a tribe of users that trust and believe in your brand. By showing that your business is fun and connecting with millennials on a personal level, you can turn your purchasing process into an experience instead of just a transaction.
Focus On Influencer Marketing
Most millennials are heavily influenced by celebrity endorsements. If your business is in a position to take advantage of influencer marketing, it could be a huge win that results in substantial growth and conversions. Find out who your target audiences relate with and incorporate influencer marketing to make the most of your content strategies.
Matthew Maennche
Chief Strategist
With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.
Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.