As your company continues to grow, you have likely considered whether or not it’s a good time for you to hire on extra sales help. In fact, if you are reading this article, there’s a good chance that you are considering hiring your first salesperson to help your business continue to scale. But how do you know when it’s the right time? In this article, we will look at 5 tale-tell signs that you are ready to hire your first salesperson.
You Have Generated Consistent Interest
Before you consider hiring your first salesperson, it’s important that you are generating a consistent stream of leads organically. In other words, you should be getting a lot of emails or calls about the products or services that you provide. If you aren’t seeing an influx of these calls and scrambling to find help, there’s a good chance your business doesn’t quite need a salesperson yet.
You Have a Clear Revenue Path
Do you have a consistent base of customers that is continually growing? Can you see a clear path to making at least $1 million dollars in bookable revenue in the upcoming year? If you answered yes to these questions, there’s a good chance that you could benefit from an experienced salesperson. If you aren’t quite there, waiting will probably be your best approach.
You Have Facility Space
A salesperson will need their own office or work area that is quiet enough for them to spend a lot of time on the phone. This means that you will need the space in your current facilities or will need to consider upgrading to a new location. If this isn’t available, your salesperson will likely become overly distracted and not perform at the level you expect them to.
You Have Time to Onboard and Train
You likely know your product inside and out; however, a salesperson coming in might not. Unfortunately, this means that you will have to dedicate as much as 4 months of training the proper person to handle your sales inquiries. If you don’t have the appropriate amount of time to train a sales employee or team, there’s a good chance their efforts will quickly fail.
You Have Implemented a CRM
A CRM system, or customer relationship management, is a tool that will ensure your salesperson is able to reach the right people and follow up with existing clients to further meet their needs. Choosing the right CRM will ensure that you have the tools and resources needed to make forward and positive progress. Without a tool in place, your salesperson will likely be in the dark throughout their daily tasks and outreach efforts.
You Are Ready to Focus on Other Aspects of the Business
If you founded your business, it is important to ensure you are ready to move into a management or ownership role instead of promoting the products at the ground level. It can be hard to give away your role to someone new if you aren’t ready to. For this reason, you have to be in the right mindset before hiring a salesperson and you absolutely have to be willing to let go.
My name is Matthew Maennche, and I am a Virtual Chief Marketing Officer.
After years of helping small businesses recover from a Website Design Specialist who “fell off the planet” or those in dire need of Reputation Management as a result of hiring a not so well trained Social Media Management Expert, I realized how strong the need is for marketing expertise at the small business level.
By simply having access to someone who actually understands how digital marketing works, businesses can leverage things like Search Engine Optimization or Social Media Marketing to increase their presence, service area and most importantly bottom line.
I offer my nearly 20 years of experience managing marketing campaigns for businesses all over the world to you as your Virtual CMO.
As a vCMO, and by working with several companies on a part time basis, I am able to provide you years of experience and education for hundreds of dollars a month as opposed to the hundreds of thousands of dollars a year a full time candidate would require.
I look forward to learning more about your business and its journey in your free initial consultation.