Google Search Console Begins Rolling Out Speed Report

In May of 2019, Google began testing the addition of a speed report to the search console as a beta for anyone that wanted to try it. Now, nearly 6 months later, it appears that they found success in these tests and are ready to begin rolling out the feature publicly. As Google Search Console begins rolling out a speed report, what does this new functionality mean for webmasters or marketing firms that are looking to make the biggest splash online?

To find this new feature in Search Console, you will need to locate the “Speed” reports under the “Enhancements” section. These reports are designed to help webmasters quickly find URLs or pages on their website that may be creating speed performance issues. With this information, they can then begin to pinpoint contributing issues and fix them as needed to improve overall speed and performance. However, to dig deeper, webmasters will likely need to use the PageSpeed Insights tool to determine what problems are occurring at the current time.

One of the biggest benefits of the Speed Report being added to Google Search Console is the ability of webmasters to both track fixes made to pages while also functioning as a tool that can be used to monitor performance over time. For instance, once you address any issues that may be affecting a page, you can then create a report to see if the experience of your users improved when accessing the updated page. This is important because Google has historically stated that speed is an important search engine ranking factor.

By implementing this data into Google Search Console, webmasters are given yet another important piece of the puzzle for SEO and conversion metrics. While this was available previously through other tools, it’s inclusion into Google Search Console means that you have all the resources you need in one place, particularly if you are paying for other services or need an all-in-one solution for report generation. As an additional benefit, the Speed Report will also provide a historical look into improvements and the impact they made on your user experience.

About Matthew Maennche

My name is Matthew Maennche, and I am a Virtual Chief Marketing Officer.

After years of helping small businesses recover from a Website Design Specialist who “fell off the planet” or those in dire need of Reputation Management as a result of hiring a not so well trained Social Media Management Expert, I realized how strong the need is for marketing expertise at the small business level.

By simply having access to someone who actually understands how digital marketing works, businesses can leverage things like Search Engine Optimization or Social Media Marketing to increase their presence, service area and most importantly bottom line.

I offer my nearly 20 years of experience managing marketing campaigns for businesses all over the world to you as your Virtual CMO.

As a vCMO, and by working with several companies on a part time basis, I am able to provide you years of experience and education for hundreds of dollars a month as opposed to the hundreds of thousands of dollars a year a full time candidate would require.

I look forward to learning more about your business and its journey in your free initial consultation.