As a small business owner, there’s a good chance that you avoid building a website because of the associated costs. If so, you aren’t alone! According to Statistic Brain Research Institute, only 53% of small businesses actively have a website. But what if there was an inexpensive way to get your business online and begin developing your own web presence? If you are looking for an inexpensive way to get started, here are 10 reasons you should use WordPress for your website.
1. The Options Are Endless
WordPress originally earned their name online by functioning as a blogging platform. However, advancements in the CMS have made it capable of designing nearly any kind of website you can imagine with simple integrations for the resources your business needs most through plugins. In fact, several of the largest companies in the world have used WordPress to build their own websites. No matter what your vision may be, WordPress is the best platform to help you get there.
2. Countless Themes Make Getting Started Easy
One of the biggest benefits of using WordPress as your CMS is the ability to use pre-existing FREE or paid themes to define the look of your website. Once you find one that you like, it’s as simple as adding your content or making minor tweaks to make your website unique. If you are still on the fence or just need a little inspiration, browse the various themes that are available to find the right fit for your business’s new website.
3. Scalability Through Plugins
There will eventually come a time when you need some new sort of functionality to improve the user experience on your website or expand the use that your website provides. Fortunately, when you use WordPress, you already have the framework needed to implement new features quickly through the use of plugins. Even better, since WordPress is open-source, new plugins are being added to the database daily. No matter what plugin you need, it likely already exists.
4. Regular Support and Updates
Although WordPress is free to use, it still delivers all of the support and updates you would expect from a paid service. This is one of the reasons that WordPress has developed a cult following among businesses of all sizes. Any time a bug or functionality is pinpointed, you will automatically be notified that there is a core update available on your dashboard. This ensures you are always protected when security issues or other problems are found.
5. Responsive Design for Mobile Functionality
Following the announcement of Mobile-First Indexing by Google, many businesses struggled to adjust their HTML based websites to establish functionality for mobile devices. Because WordPress was built to be responsible, it can support screens of all sizes automatically, including mobile devices. Most themes come with optimization for mobile devices built-in and will require no additional work to be used properly.
6. SEO is Simplified
With SEO may be a big buzz word, the important role it plays in the performance of your website can’t be understated. With an HTML based website, you have to ensure that your coder and accurately implementing SEO; however, you may never know if they have or not unless your performance never improves. With plugins like Yoast SEO, you can easily implement the most important facets of the process with visual indicators to determine how well you’ve done.
7. Easy eCommerce Integration
Even if you aren’t planning on selling products through your website initially, wouldn’t it be nice to know that that functionality could be added easily in the future? With the assistance of plugins like WooCommerce, you can quickly and easily convert your existing website into an eCommerce powerhouse to sell products. Although it only takes a few minutes to get started, the benefits can last a lifetime.
8. 3rd Party Services Integrations
There are many different 3rd party services that you may want to integrate into your website in the future like payment gateways or backup systems. Fortunately, the popularity of WordPress as a CMS has made it very popular with many different 3rd party services and integration has become simple with plugins. Even better, you likely won’t even need a web developer to help implement new functionality.
9. Language Translation Support
Even if you are currently a small business, there will come a time that you have the vision needed to expose your products to an international audience. Unfortunately, this can be hard because you may not know how to speak the languages of your new target customers. If you want to create a multi-language website, it can easily be done with the assistance of plugins.
10. It’s a Long-Term Solution
The prominence that WordPress has gained has made it a long-term solution for anyone that is building a new website or wants to port their old website to a new CMS. The growth of this platform ensures that you will have the support and functionality needed to compete in the future and the possibilities for growth are seemingly endless. Try WordPress today and I’m confident you won’t be disappointed.
With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.
Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.