What is Marketing?
So, What is Marketing?
The American Marketing Association (AMA) defines marketing as: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Great, but what does that mean for you and your business?
Marketing is quite simply your communication with customers and potential customers. This involves your understanding of who your ideal client actually is, and how to best reach that audience. Marketing leads to conversations, and conversations lead to sales. And your marketing efforts help maintain your relationship with your clients too.
Marketing is not about pushing yourself/product/service on someone, those messages get tuned out by consumers. Conversely, we all tune into the brands that we feel help us. Remember, every company was started to help solve a problem. Great marketing tells a story, your story.
So, what are some of the tools that need to be in your marketing plan?
Of course, these are but a few examples of tools for marketing.
Should you have questions about how to create or implement a marketing plan, we would be happy to speak with you on a one on one basis.
Senior Account Manager
Gretchen is a Senior Account Manager with Maennche Virtual CMO. Maennche Virtual CMO is a marketing strategy and business growth consulting firm.
Gretchen spent 10 years in the I.T. Industry in continuing education training, course curriculum design, software upgrade implementation, and I.T. Recruiting.
She is a wife to the most loving and incredible man on the planet, a mom to 3 outstanding kids (and one ornery bulldog) and a devoted Tennessee Vols fan.
Gretchen is also a volunteer with SCORE here in Tulsa, where she is the Chairperson of the Women’s Leadership Committee. She is committed to helping women business owners through mentoring, monthly breakfasts, and the annual Women’s Leadership Conference. These are used to enhance awareness and education, as well as encourage networking with other women within the community.