Adding a New User to Google Analytics
Google Analytics is a powerful, free tool designed to give website owners unique insights into their visitors, how they interact with pages, and much more essential information needed to prepare for the future. Business owners that don’t fully understand how to navigate the intricacies of Google Analytics will often outsource that information to a marketing agency; however, one common mistake that they make is giving them the administrator’s credentials.
The team at Maennche VCMO is adamant about ensuring that clients own their business accounts. That way, they don’t run into any problems in the future if changes are needed, or permissions need to be added or taken away for new users. This support article will look at the process of adding a new administrative user to Google Analytics so an outside party can start gathering this critical data, reviewing it constantly, and formulating an effective marketing plan.
Adding a New Administrator to Google Analytics
To add a new administrator to your Google Analytics account, follow these six steps:
Once these steps are completed, the new administrator for the Google Analytics account will receive an email that lets them know they have access. This means that they will be able to start gathering data and pulling reports that help further the business’ marketing efforts while giving them a real insight into how their users interact with the website. If your needs change, administrators can also be removed from the same page.
If you are still having trouble adding an administrator to your Google Analytics account, please contact us for additional assistance.
With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.
Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.