Adding a New User to Google Analytics

Adding a New User to Google Analytics

Google Analytics is a powerful, free tool designed to give website owners unique insights into their visitors, how they interact with pages, and much more essential information needed to prepare for the future. Business owners that don’t fully understand how to navigate the intricacies of Google Analytics will often outsource that information to a marketing agency; however, one common mistake that they make is giving them the administrator’s credentials.

The team at Maennche VCMO is adamant about ensuring that clients own their business accounts. That way, they don’t run into any problems in the future if changes are needed, or permissions need to be added or taken away for new users. This support article will look at the process of adding a new administrative user to Google Analytics so an outside party can start gathering this critical data, reviewing it constantly, and formulating an effective marketing plan.

Google analytics main page

Adding a New Administrator to Google Analytics

To add a new administrator to your Google Analytics account, follow these six steps:

  • 1 Visit the Google Analytics page and sign in with the account used to create the initial website listing.
  • 2 Locate the “Admin” button on the left side of the page and click it. This should open up a range of other new options to choose from.
  • 3 In the “Account” column, locate the “Account Access Management” option and click it to access account permissions.
  • 4 In the Account Permissions list, click the “+” button and then click “Add Users.”

  • 5 Enter the email address for your required admin’s Google Account and select the “Notify New Users by Email” option to send a message to the new administrator.
  • 6 Select any required permissions needed for the new administrator and click “Add.”

Once these steps are completed, the new administrator for the Google Analytics account will receive an email that lets them know they have access. This means that they will be able to start gathering data and pulling reports that help further the business’ marketing efforts while giving them a real insight into how their users interact with the website. If your needs change, administrators can also be removed from the same page.


If you are still having trouble adding an administrator to your Google Analytics account, please contact us for additional assistance.


Matthew Maennche

Chief Strategist

With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.

Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.