Adding a New User to YouTube

Adding a New User to YouTube

As more businesses recognize the power of YouTube as a marketing channel, business owners need to ensure that their accounts remain accessible and secure at all times. In the past, YouTube channels were bound to a single set of credentials – making it difficult for collaboration or external management to occur. Fortunately, YouTube has made it possible to have multiple people manage a brand channel without them needing access to the master Google account.

This support article will explain the steps required to add new administrative users to a YouTube brand channel. Not only is this safer than sharing your existing password, but it also allows a business to limit the level of access that new users have. Like any other social media account, we strongly encourage business owners to create the initial account and add other users as needed. This helps ensure the account isn’t lost in the future, and no access problems result in the loss of the channel.

youtube on the laptop and iPhone

Add a New User to YouTube

To add a new user to your YouTube Brand Channel, follow these five steps:

  • 1 Visit the YouTube Studio page and sign in with the Google account used to create the brand channel.

  • 2 Locate the “Settings” button on the left-hand side of the screen and click it to open the account settings.

  • 3 Find the “Permissions” option and click it to open a range of user options.

  • 4 Click the “Invite” button and enter the Google email address of the user that you would like to add to the channel.

  • 5 Select the “Access” button and choose the designated roles and permissions that this user will have.

After these steps are completed, the user will receive an email that notifies them that access has been granted. Depending on the role chosen, this will allow the new user to start fulfilling any required roles that may be needed. For owners who want to allow a user complete access to post, edit, respond to comments, and more, choosing the “Manager” option will allow a range of access opportunities but not allow the user to delete the channel. If your needs change, users can also be removed from the same page.

If you are still having trouble adding a new user to your WordPress website, please contact us for additional assistance.


Matthew Maennche

Chief Strategist

With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.

Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.