What are the Benefits of Posting Blogs on Your Website?
In the ultra-technological age we live in, it has become the number one goal for most to stay relevant on social media or the internet. If we do not keep up our appearances with photos, memes, videos, funny thoughts, etc., people may forget who we are. We will fall into the abyss of the technological graveyard where once relevant individuals now lay to rest. It is a fate not wished upon anyone.
This holds true for online businesses, as well.
However, these online businesses are not after likes or followers, per se. They are after the money that is in their pockets. The number one goal for businesses is to make a profit. Otherwise, they will need to close their digital doors and look for employment elsewhere. These businesses are not money-hungry monsters, though. In the process of gaining your money, they will also ensure that you are satisfied with your purchases and experiences.
The whole point here is that online businesses need to stay technologically relevant to make that profit. Whether it is social media presence or blogs on their websites, they must have a way to draw in new customers and convert them from just “window shoppers” to “purchasers.”
Blogs are the perfect answer to this riddle of how to gain more traffic and draw more revenue. Blogs can be over multiple topics and can be written in a fun, light-hearted manner to entice online shoppers to choose your products. This article will help you decide what types of blogs to write about, how to use them to stay relevant, and what you must do to be the best online business around.
How Can Blogs Help Businesses Grow?
Writing blogs is as simple as sitting at your computer and typing your thoughts. The topics can be product-specific, service-specific, or about how your business believes in creating a net zero emissions world. For special events like the holiday season, you can write a blog about how you love Santa and how you are offering free shipping on orders over a certain dollar amount this Christmas. Or maybe you are unveiling a new, extravagant light show that will make this year’s Fourth of July celebration the best ever.
Writing blogs are so valuable for your business because they are so flexible. If you are a tech company that sells computer chips, you can have an entire series of blogs informing people about the updates in computer hardware or about the best cloud data storage companies to use. You can even entertain your traffic with the history of the computer chip. These blogs will show your customer that you are trying to help them and not just grab their money. This will make them feel comfortable and more likely to purchase your computer chips when they need one.
The possibilities are endless when trying to figure out the topic of your next blog. Let’s shift to how they are used to stay relevant. What is the one place where most people learn about new businesses and products? The answer a while back was advertisements while surfing the web. But let’s be honest, not many people sit at their computer surfing the web nowadays. It was fun going from website to website just looking at their content. Now, though, people are opting to scroll through social media feeds to entertain their selves.
Blogs are, in nature, social-media-ready content. All you have to do is write a blog for your website and then share that on your feed. It is as simple as 1-2-3. This is how you will stay relevant with your blogs and bring more traffic to your website. Chances are that you have your very own social media accounts, and you live by the rule that you must post regularly. So writing a new blog for your website is a win-win scenario as it helps market your business and also allows you to post regularly.
To get the most out of your efforts, you will need to make sure that you do not post a single blog and think it will do the trick. You must update your blogs often to stay relevant. If your product lineup does not change often, find other topics that attract potential buyers. You have to stay active in your efforts, or the traffic will see that you are not that committed to your business.
Finally, your blogs should have a strong call-to-action (CTA). This is telling your website traffic what this blog was trying to accomplish. If it is a blog about a new product, your CTA should tell them to buy today before you run out of inventory. If it is about a limited-time promotion, tell them not to wait until it is too late.
For those other blogs that do not promote your services or products, then try to tie the topic into your business in some way and call for them to contact you for further information. Chances are, if you write a blog about something other than your business, you probably feel strongly about it, and it is a topic you want to see come to light. If potential customers think you are there to help them, even if it does not benefit your business, they will trust you. These are the potential customers that will eventually turn into sales.
Tips for a Creating a Great Blog
1. Know Your Competition
Please do not steal blogs from them but know what they use to promote traffic to their site. If you know your enemy and you know yourself, then you should not fear the result of a battle. That quote was meant for war, but business is a form of war.
2. Know Your Customer
You must also know your customer base. These are the people that you absolutely must keep coming back. The use of surveys and forms can help you know who they are and give you ideas on how to gain more like them.
3. What’s New?
The best way to keep your content fresh is to talk about what is happening today, this week, this month, etc. This could be special services, new products, or pressing matters worldwide.
4. Teach Them Something
Tips, tricks, and how-tos are some of the best blogs to engage and draw in new traffic. Everyone likes to learn new things, especially if they are random and non-useful.
5. Cast a Big Net
You must have a larger net to catch more fish. Write a blog about a topic many people want to hear about or feel strongly about. This does not mean talking about politics with a lot of biased opinions. This means writing about the economy, the efforts to save the rainforest or recycling. These types of topics will be relevant now and for the foreseeable future.
Ready to Get Started?
The digital world is not going anywhere; it is growing every day. So are the numbers of online businesses. For those who want to stay relevant and in “the fight,” you must embrace the use of blogs for your website and social media. It is hands down the easiest way to promote and market your business. Maennche Virtual CMO specializes in blogs and their utilization. Contact us today and find out how we can help your online business stay relevant and prosper!
With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.
Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.