What are the Three Types of SEO?

Search Engine Optimization (SEO) is critical to any business's digital marketing strategy. SEO is the process of increasing visibility in search engine results pages (SERPs) by optimizing a website's content to match what users are searching for. As a result, businesses can increase website traffic and leads and improve their reputation and brand visibility.

There are three main types of SEO: technical, on-page, and off-page. Each type has its own unique approach to improving search engine rankings and can help businesses increase website traffic and leads. This article will explore each type of SEO available and some of the requirements needed to fulfill them.

SEO Search Engine Optimization

Type 1: Technical SEO

Technical SEO is focused on ensuring that a website's code and structure are properly optimized for search engine crawlers. This includes ensuring the code is up to date, the website is fast and responsive, and all the necessary meta tags and titles are in place.

The advantage of technical SEO is that it can help ensure that a website is easily indexable by search engine crawlers, making it easier for them to find and rank a website. Some of the steps that Maennche takes to ensure technical SEO is completed correctly include:

  • Ensure that search engines index pages.
  • Optimize page titles and meta descriptions for better click-through rates.
  • Create an XML sitemap and submit it to Google and other search engines.
  • Optimize the website's URL structure to be user- and search-engine-friendly.
  • Improve website speed and page load times.
  • Create and optimize content that is keyword rich and relevant to the page's topic.
  • Add structured data markup to increase content visibility in search engine results.
  • Ensure that pages are mobile-friendly and optimized for different screen sizes.
  • Use canonical tags to prevent duplicate content issues.
  • Leverage browser caching to improve page loading times.
  • Make sure all internal links use descriptive anchor text.
  • Use 301 redirects to handle URL changes appropriately.
  • Create and leverage a robots.txt file to control search engine crawling.
  • Utilize Google Search Console for tracking, monitoring, and troubleshooting.
  • Implement hreflang tags to target content in different languages and regions.
  • Integrate social media accounts to increase visibility and engagement.

Type 2: On-Page SEO

On-Page SEO is focused on optimizing the content of a website. This includes things like making sure the content is relevant to the topic and keyword, optimizing meta tags and titles, and ensuring that the content is easy to read. On-Page SEO also involves improving a website's user experience by ensuring it is easily navigable and that there are no broken links.

The advantage of On-Page SEO is that it can help ensure that a website's content is more relevant to its target audience, which can lead to increased traffic and better search engine rankings. Some of the factors that we focus on during our On-Page SEO services include:

  • Relevant Page Titles
  • Optimized Meta Descriptions
  • Strategic Headings
  • Quality Content
  • Keyword-Rich URLs
  • Proper Image Alt Text
  • Internal Linking
  • Mobile-Friendly Design
  • Optimized Page Load Times
  • Sitemaps
  • Structured Data
  • Canonicalization
  • Schema Markup
  • Social Media Integration
  • Secure HTTPS Connections
  • Page Analytics Tracking

Type 3: Off-Page SEO

Off-Page SEO is focused on promoting a website through external sources. This includes things like link-building and social media promotion. By promoting a website through external sources, businesses can increase brand visibility and build customer trust.

The advantage of Off-Page SEO is that it can help a website gain more exposure and generate more leads; however, this process may take a little more effort and time to begin seeing results because some of the included factors may be outside of the SEO specialist's control.

  • Building high-quality backlinks
  • Social media marketing
  • Guest blogging
  • Forum participation
  • Article submission
  • Local directory listing
  • Content syndication
  • Image and video submission
  • Press releases
  • Online PR
  • Social bookmarking
  • Blog comment posting
  • Email outreach
  • Brand monitoring
  • Influencer marketing
  • Competitor analysis

Are You Struggling to Improve Your SEO Strategies?

If you want to increase your search engine visibility and attract more qualified leads to your website, don't wait any longer - sign up for Maennche's SEO services today. Our comprehensive services and expert team will help you get the most out of your website and stay ahead of the competition. Sign up now and get started on your journey to success!


Matthew Maennche

Chief Strategist

With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.

Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.