Effective Email Marketing: Track These 8 KPIs
Email marketing has become an essential part of many businesses' marketing mix. It can be a cost-effective way to reach potential customers and can be used to create a relationship with them. However, effective email marketing requires careful tracking of key performance indicators (KPIs).
Here are eight key performance indicators (KPIs) that you should be tracking to measure the effectiveness of your email marketing:
1. Open Rate
This is the percentage of recipients who opened your email. This metric gives you a good indication of how well you've captured the attention of your audience.
2. Click-Through Rate (CTR)
This metric measures the percentage of people who clicked on links within your email. It's a great way to see how successful your call-to-action (CTA) was.
3. Conversion Rate
The conversion rate measures how many people completed the desired action after clicking on your CTA.
4. Bounce Rate
This measures the number of emails that were not delivered due to an incorrect address or other issues.
5. Number of Unsubscribes
This metric measures how many people opted out of your emails. This will give you an indication of how relevant and valuable your emails are.
6. Average Order Value
This is the average amount customers spend purchasing products through email. This metric will tell you how effective your emails are at driving sales.
7. Total Revenue Generated
This is the amount of money generated from a specific email campaign. This metric will give you a good indication of how successful the campaign was.
8. Time on Site
This is the average time visitors spend on your website after clicking through from an email. This metric will tell you how effectively your emails engage your audience.
By tracking these 8 KPIs, you'll better understand how successful your email marketing efforts are. This will help you adjust your strategy and ensure your emails are as effective as possible.
How Can You Improve Your Email Marketing?
The key to successful email marketing is crafting a message that resonates with your audience. Before you begin, it's important to understand who you are trying to reach and what message you want to convey. Once your message is ready, you must create an effective email marketing campaign. Here are a few tips to help you get started.
Personalization is essential for effective email marketing. Your emails should be tailored to the individual and address their needs. Use the customer's first name in the subject line and body of the email. Also, include a personalized call to action.
In addition to personalization, ensuring your emails or newsletters are short and to the point is crucial. Long emails can be overwhelming and can lead to unsubscribes. Keep your messages short and to the point. Highlight the most important information and ensure it is easy to understand.
Some final points to consider are your visuals and the value your newsletters offer. Visuals can make your emails stand out and make the content more engaging. Use images, videos, infographics, GIFs, and other visuals to draw attention to your message and increase engagement. Your emails should offer something of value to your customers. Whether it's a discount, freebie, or helpful advice, make sure that what you're sending is worth their time.
Ready to Supercharge Your Email Marketing?
Your company will reach a wider audience and generate more revenue if you hire a specialized email newsletter design team to plan and design an email newsletter campaign for you. Maennche can assist a business, whether it wants to build a new email list or use one already existing. Contact us or call us today to start your free consultation!
With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.
Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.