When is the Best Time to Send an Email Newsletter?

When it comes to email marketing, timing is everything. Knowing when to send an email newsletter is key to increasing your open and click-through rates. After all, no one wants their emails to end up in the spam folder! But when is the best time to send an email newsletter?

The answer depends on a few factors. To start, it’s important to understand the habits of your target audience. What days and times do they typically check their emails? Are there any holidays or special occasions that may affect their open and click-through rates? Knowing this information can help you schedule your emails for maximum effectiveness.

Next, you’ll want to consider the type of content you’re sending. If it’s a promotional offer, you’ll want to send it at a peak time when your readers are most likely to open the email. For example, if your target audience typically checks their emails in the morning, then you may want to schedule your newsletter for the morning. However, if your content is more informational, you can send it at any time.

It’s also important to consider the day of the week. Generally speaking, Monday mornings are the best time to send an email newsletter. This is because people tend to be more likely to check their emails after the weekend. But if your target audience is more likely to check their emails on a different day, feel free to adjust your schedule accordingly.

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Finally, you’ll want to time your emails to avoid peak times. This is especially important if your email list is large. If you send your emails at a peak time, chances are that your servers will be overloaded, resulting in slower delivery times and a higher risk of your emails ending up in the spam folder.

All in all, the best time to send an email newsletter will vary depending on your audience and the type of content you’re sending. If you’re unsure, it’s best to experiment with different days and times to find what works best for your subscribers. Once you’ve found the right time, you’ll be well on your way to increasing your open and click-through rates.

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Matthew Maennche

Chief Strategist

With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.

Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.