What You Need to Know Before Hiring a Social Media Manager

Social media has become an important tool for modern businesses to reach customers and build their brands. It allows businesses to reach a larger, more targeted audience and engage with potential customers more directly and personally. Social media also allows businesses to respond quickly to customer feedback, providing better customer service and building trust with their consumers.

Choosing the right social media manager is vital for a business because they will be responsible for creating and executing a successful social media strategy that produces results. Without the right person in this role, a business may not be able to reach its goals and objectives regarding customer engagement, lead generation, and sales. Furthermore, an excellent social media manager will help the business understand its target audience better and create content that resonates with them.

Social media manager checking mobile phone

Considerations When Hiring a Social Media Manager

If you want to expand your business’s reach through social media, you may need a social media manager. While a social media manager can be a great asset to your business, you should consider a few things before hiring one.

Understand Your Needs

Before you start the hiring process, it’s important to understand what your business needs from a social media manager. Are you looking for someone to create content? Manage campaigns? Monitor analytics? Knowing what you need from a social media manager will help you find the right person for the job.

Set Expectations

Once you’ve found the right person for the job, setting expectations is crucial. Make sure you and your social media manager are on the same page about the goals and objectives of the job. Discuss what kind of content they will be creating, how they will manage campaigns, and how they will measure success.

Look for Experience

Finding someone with experience in the field is essential when looking for a social media manager. Look for someone with a proven track record of success in social media management. Ask for references and examples of their work.

Provide Resources

Your social media manager will need access to the right resources to do their job effectively. Ensure you provide them with the tools and resources they need to succeed. This could include access to analytics tools, content creation software, and more.

Communicate Regularly

Finally, it’s important to stay in touch with your social media manager. Make sure you communicate regularly so you can stay on top of their progress and make sure they’re meeting your expectations. This will help ensure your business gets the most out of its social media presence.

Hiring a social media manager can be a great way to expand your business’s reach. However, it’s essential to take the time to understand your needs, find the right person for the job, set expectations, provide resources, and communicate regularly. Doing so will help ensure your business gets the most out of its social media presence.

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What Should You Expect from a Social Media Manager?

Social media management is increasingly important in any business’s marketing strategy. A social media manager plays a vital role in helping to build a company’s brand and reach potential customers. But what should you expect from a social media manager?

A social media manager should be able to develop a plan to reach your target audience. This includes understanding your target market, researching the best platforms to reach them, and identifying the most effective strategies for engagement. The social media manager should also be able to create a content calendar to ensure that your posts are timely and relevant.

Social media and Marketing manager

The social media manager should be able to create engaging and relevant content for your target audience. This includes creating original posts, curating content from other sources, and managing user-generated content. The social media manager should also be able to create visuals such as images, videos, and infographics.

The social media manager should be able to monitor and analyze your social media performance. This includes tracking key metrics such as follower growth, engagement rates, and website traffic. The social media manager should also be able to provide regular reports on the performance of your social media campaigns.

The social media manager should be able to respond to customer inquiries and complaints quickly and effectively. They should also be able to monitor comments and reviews to ensure that customer feedback is addressed promptly.

Why Choose Maennche for Social Media Management?

Are you a business owner looking to build your following and increase engagement on social media? Look no further than Maennche! With our comprehensive suite of social media management and digital marketing services, Maennche can help you build a powerful online presence and create meaningful relationships with your customers. Take the first step to growing your business today, and contact Maennche to see how our Tulsa marketing company can help you!


Matthew Maennche

Chief Strategist

With over two decades of in-the-trenches marketing experience, Matthew Maennche’s views on developing and supporting a successful business are fundamentally different from the norm. As a developer and strategist, Maennche has helped thousands of businesses of all sizes, both domestic and international, take their organizations to the next level.

Matthew also spends time giving back to the local business community as a volunteer, mentor, and leader for the local chapter of SCORE.