If you are looking for information as a small business owner, the first thing you likely do is reach for your cell phone. This behavior is called a “micro-moment” and happens each time you desire to learn something, discover something or want to buy something. During these intent-rich moments, you are relying on your cell-phone to provide the most relevant results possible to ensure you make the most relevant purchasing decision possible and your expectations are higher than ever.
Making sure you have the ability to connect with your customers at these exact moments is critical for continued success, especially if your business is competing in the mobile-first world. With the advancement of smartphones, it has never been easier for a business to reach its customers than it is at this very moment. If you are ready to make the most of your online presence, Succeeding in a Micro-Moments World is the perfect workshop for you.
In this workshop, Matthew Maennche will explain the importance of ensuring your business is actively marketing to the right audiences at the moment they need your products or services the most; as well as the best ways to determine when these micro-moments may occur. Knowing all of these factors as well as the best possible ways to leverage them is critical for ensuring your business has the foundation needed to grow successfully.
Throughout this workshop, we will discuss the best ways to ensure your business is succeeding in a micro-moments world. This will ensure you are reaching the right target audiences at the exact time they need you the most. Some of the topics we will cover include:
• Identifying micro-moments of your potential customers
• Engaging your customers with an improved mobile experience
• Providing mobile content tailor-made for your audiences
No matter what size your business may be, you won’t want to miss this exciting and informative workshop. There has never been a more exciting time to reach micro-moments audiences. With the information provided in this workshop, you will be able to reach your target audiences more effectively.