Business Marketing News

Business Marketing News

Does Your Marketing Team Know About Web Accessibility?

In the world of digital marketing, it’s easy for people to get consumed with metrics like engagement and conversion rates. But at what cost? While developing websites that remove barriers for people with disabilities have become more common in recent years, marketers still seem marginalize these audiences simply because it doesn’t fall under their normal marketing procedures.
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How to Market to Seniors

While likely not the first target audience for most businesses, seniors generally have an expendable income and are looking for businesses just like yours. Instead of taking pictures of seniors and adding larger than life text to your advertising, it’s typically not the best way to get their attention.
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What is a Virtual CMO?

I often refer to myself as a vCMO and I’m met with puzzled looks until I explain the various services I provide to business owners just like them. Then, the light clicks on and they can see how they can benefit from having the right marketing partner in their corner.
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