Business Marketing News - Maennche Virtual CMO

The Evolution of Marketing and the Emergence of the VCMO – 2019 Update

Author: Matthew Posted in: Business Marketing General November 12, 2019 November 11, 2019

As we approach 2020, it’s no secret that many traditional CMOs are fighting to maintain their position at some of the top businesses across a wide variety of industries.

Evolution of Marketing, Matthew Maennche, MyVCMO, vCMO

Setting SMART Goals

Author: Matthew Posted in: Business Marketing General November 7, 2019 November 1, 2019

Saving time and energy by ensuring you have set goals that are efficient and productive is critical for continued success as a business. Not only does this ensure that you keep moving forward towards a designated goal, it keeps you from getting stuck in a rut that causes your business to stagnate.

Marketing Strategy, Matthew Maennche, MyVCMO, SMART Goals

When Should You Hire Your First Salesperson?

Author: Matthew Posted in: Business Marketing Resources, Business Marketing Tools October 31, 2019 November 1, 2019

As your company continues to grow, you have likely considered whether or not it’s a good time for you to hire on extra sales help. In fact, if you are reading this article, there’s a good chance that you are considering hiring your first salesperson to help your business continue to scale.

Marketing Strategy, Matthew Maennche, MyVCMO

Wix vs WordPress: What’s the Difference?

Author: Matthew Posted in: Business Marketing General October 1, 2019 October 1, 2019

If you are ready to build a website for your business, it can be hard to determine what the best platform to start with may be. More often than not, the two options you will be faced with are Wix and WordPress.

Difference in Wix and Wordpress, Matthew Maennche, MyVCMO, Wix vs Wordpress

Does Your Marketing Team Know About Web Accessibility?

Author: Matthew Posted in: Business Marketing Resources August 29, 2019 August 21, 2019

In the world of digital marketing, it’s easy for people to get consumed with metrics like engagement and conversion rates. But at what cost? While developing websites that remove barriers for people with disabilities have become more common in recent years, marketers still seem marginalize these audiences simply because it doesn’t fall under their normal marketing procedures.

Digital Marketing, Marketing Team, MyVCMO, Web Accessibility

How to Market to Seniors

Author: Matthew Posted in: Business Marketing Resources, Business Marketing Tools August 22, 2019 August 29, 2019

While likely not the first target audience for most businesses, seniors generally have an expendable income and are looking for businesses just like yours. Instead of taking pictures of seniors and adding larger than life text to your advertising, it’s typically not the best way to get their attention.

How to Market to Seniors, Marketing Tips, MyVCMO

Do I Need a Consultant or Therapist?

Author: Matthew Posted in: Business Marketing General August 15, 2019 August 19, 2019

You likely have a good idea of the direction you want to take your company. But no matter how hard you try; you may not be able to take the first step needed to make that dream a reality.

Marketing Consultant, MyVCMO

How to Market to Millennials

Author: Matthew Posted in: Business Marketing General, Business Marketing Resources August 8, 2019 August 5, 2019

No matter what industry you may be in, learning to market to millennials is essential for continued success. At present, millennials make up nearly one-fourth of the entire population and account for nearly 80 million unique individuals that you could add to your target audiences.

Marketing to Millennials, Matthew Maennche, MyVCMO

5 Reasons You Need a Part-Time CMO

Author: Matthew Posted in: Business Marketing News, Marketing August 6, 2019 August 4, 2019

Instead of hiring the wrong person or spending outside of your means for the wrong skill set, there are many reasons why hiring a part-time CMO might be the best choice.

vCMO, Virtual Chief Marketing Officer, Virtual CMO, Virtual CMO for Big Business, Virtual CMO for Small Business

Virtual CMO vs Virtual Chief Marketing Officer FAQS

Author: Matthew Posted in: Business Marketing General, Business Marketing Resources, Marketing July 30, 2019 July 19, 2019

As a VCMO, I get asked a lot of questions about what makes partnering with a Virtual CMO the right decision. Here are some of the common ones I hear and, more importantly, the answers to them

vCMO, Virtual Chief Marketing Officer, Virtual CMO, Virtual CMO for Big Business, Virtual CMO for Small Business

3 More Low-Cost Marketing Ideas

Author: Matthew Posted in: Business Marketing Tools, Marketing July 25, 2019 August 2, 2019

As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.

Low-Cost, marketing, MyVCMO