Business Marketing News
The Importance of Not Letting Employees Own Your Business Accounts
As a business owner in the non-profit sector, there never seems to be enough time in the day. The question I usually have to ask myself is how I can be impactful when the pressure of work, fundraising, and volunteers go full tilt. The last thing one wants to think about is how to manage social media, posting, emails, passwords, and other stuff like…
Small Business Planning for Uncertainty
December 1, 2020 Quick Nav: SWOT Analysis Early Warning Systems Rainy Day Fund Preparation With the many challenges that COVID-19 brought into the world of small businesses in 2020, it is no surprise that many resilient entrepreneurs are already looking to 2021 in an attempt to prepare for uncertainty. As the aftereffects of a global…
National Apprenticeship Week
2020 has been one of the most disruptive years in recent history for American workers and more people than ever are reevaluating their future and careers. This newfound need to branch out among job seekers has opened new opportunities in the form of apprenticeships. Through an apprenticeship, candidates looking for a change can earn new skills and start creating their own future across some of the top-performing industries nationwide. There has never been an easier way to start a new career or expand the current skills that a candidate has to offer to their existing industries.
Cloudflare
Used by millions of websites globally, Cloudflare is undoubtedly one of the easiest ways to improve your website’s speed and enhance security against online threats – like DDoS attacks. As a Content Delivery Network (CDN), Cloudflare helps business of all sizes boost their online assets through unique solutions that can be leveraged for a big impact with little user effort.
Domain Transfer
As a common practice among websites, domain transfers occur when a website administrator wants to change the hosting option that they currently invest in or wants to change ownership of a domain. Once a transfer has been completed, the new registrar will maintain any relevant information associated with the domain or registrant.
SEMRush: SERP Features Legend
Having a good SEO strategy requires a consistent focus on the newest SERP features and the impact that they will have on certain websites. SERPs are better described as a “Search Engine Results Page” and are often defined by their keyword phrase or the unique query that generates the results through Google, Bing or other search engines. Below you will find a list of the most common SERP features found on SEMrush and some of the reasons any website may benefit from investing effort into improving them.
What is Marketing?
Marketing is quite simply your communication with customers and potential customers. This involves your understanding of who your ideal client actually is, and how to best reach that audience.
How to Find Your Ideal Customer
First, what EXACTLY does your business/product/service offer to your customers? Think about these things from your client’s point of view: What problems you solve….What challenges you address…
How to Stay Relevant During COVID-19
Online shopping is at an all-time high. If you do not have your product available for purchase through your website, there is no better time to make that happen.
Marketing During the Pandemic
While it’s true your marketing activities are not going to achieve the same results they would during normal conditions, this does not mean you should pause your marketing. In fact, the opposite is true. This is the time to get hyperactive with your marketing strategy and activities.
Families First CORONAVIRUS Response Act
Some big changes went into effect on April 1, 2020, and as an employer, you need to be sure you become educated quickly about them.
4 Funding Options During COVID-19
With the current conditions, we thought it would be helpful to write a quick overview of the programs that are available to help businesses survive during this trying economic time.
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