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Business Marketing News

Who Is Your Ideal Client?

Despite popular belief your ideal client is not everyone. You would be, or maybe not, surprised how many entrepreneur’s start a business believing that everyone is the ideal client for their product. I am willing to bet it is about the same amount that believe all they need to do is post to Facebook in…

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Do You Have a Marketing Plan?

Mama always said “Anything worth doing is worth doing right”, well not my mama but someone said it and they were right. The SBA reported that about 1/3 of businesses die within the first 2 years. This is likely because they failed to plan. Business plans, in general, are thought of as only needed if…

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