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Business Marketing News

Gaining Your Customer’s Attention in a Digital World

According to the most recent data available, an average consumer encounters nearly 10,000 brand messages each day. With the continued growth of new methods and resources like social media that help spread messages quickly this number is expected to continue to grow at an alarming rate. With seemingly endless competition to position your business in…

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Top 5 Social Media Channels for 2019

As a small business, it is important to ensure that you are not only staying active on social media but also ensuring the social media channels you choose to spend your time on are benefiting you. However, with a wide variety of free accounts you have at your disposal, it can often seem intimidating to…

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Is Facebook dying?

It certainly seems likely Facebook problems will worsen in and throughout 2019. The next big question is will Instagram be affected by its parent company’s predicament?

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5 Low Cost Marketing Ideas for 2019

Building a successful brand or business requires the ability to deliver high-quality products and services while remaining relevant and interesting to prospective customers.

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Enhance Your Marketing with a Virtual Chief Marketing Officer

Whether you are a startup business or you are ready to expand your small business, it is important to know what your business goals are and the steps necessary to achieve them. While you could spend a large portion of your budget on hiring a full marketing team, it is much easier to hire a…

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How Can A Small Business Marketing Consultant Grow Your Business?

Most small business owners understand the value of focusing on marketing efforts but typically don’t have the budget required to hire an in-house marketing team. While this dilemma is all-too-common, there’s no reason you should have to sacrifice a successful marketing plan for valuable funds that can be used elsewhere in your business. In this…

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5 Marketing Tactics You Should Be Utilizing as a Small Business

As a vCMO, one of the first questions that I’m asked by small business owners is what they should be doing to successfully market their business. While most marketing plans will require getting to know the business and their target audiences, there are 5 marketing tactics that hold true no matter what industry you may…

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The Evolution of Marketing and Emergence of the vCMO

The wave of digital marketing is constantly growing and evolving to accommodate fresh, new ideas that trendsetters have birthed and modified to meet the specific needs of their business. Across the world, businesses of all sizes rely on their chief marketing officer to drive innovation, lead their marketing efforts and pinpoint the latest trends before…

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Google My Business Adds New Services Feature

Google My Business is committed to providing valuable updates that not only improve ease-of-use for small business owners but provide the best search results information possible for their users.

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Google Rolls Out Mobile-First Indexing

Google has taken notice. As more and more search queries are performed from mobile devices, Google’s transition to mobile-first indexing aims to provide the most relevant results possible for this growing segment, regardless of the device they are using.

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What Is a Virtual CMO? And 5 Great Reasons to Utilize One!

If your business has continued to grow over the years and you are struggling to keep up with your operations and maintain your marketing alone, you likely have thought about hiring a marketing coordinator or outsourcing your marketing to a firm. While this is one option, it may not be the most cost-efficient and could…

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Tips for asking for reviews?

Reviews are incredibly important for any and all business identities. With the major shift towards mobile, statistics are showing that 4 out of 5 consumers use search engines to find local information nearby1. Reviews is a major factor determining where these consumers go after researching online.

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