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Business Marketing News

SEMRush: SERP Features Legend

Having a good SEO strategy requires a consistent focus on the newest SERP features and the impact that they will have on certain websites. SERPs are better described as a “Search Engine Results Page” and are often defined by their keyword phrase or the unique query that generates the results through Google, Bing or other search engines. Below you will find a list of the most common SERP features found on SEMrush and some of the reasons any website may benefit from investing effort into improving them.

What is Marketing?

Marketing is quite simply your communication with customers and potential customers. This involves your understanding of who your ideal client actually is, and how to best reach that audience.

How to Find Your Ideal Customer

First, what EXACTLY does your business/product/service offer to your customers? Think about these things from your client’s point of view: What problems you solve….What challenges you address…

How to Stay Relevant During COVID-19

Online shopping is at an all-time high. If you do not have your product available for purchase through your website, there is no better time to make that happen.

Marketing During the Pandemic

While it’s true your marketing activities are not going to achieve the same results they would during normal conditions, this does not mean you should pause your marketing. In fact, the opposite is true. This is the time to get hyperactive with your marketing strategy and activities.

Families First CORONAVIRUS Response Act

Some big changes went into effect on April 1, 2020, and as an employer, you need to be sure you become educated quickly about them.

4 Funding Options During COVID-19

With the current conditions, we thought it would be helpful to write a quick overview of the programs that are available to help businesses survive during this trying economic time.

What Does a Digital Marketing Agency Do? Why You Probably Do NOT Want to Hire That One!

Like businesses, Marketing Agencies come in all shapes and sizes. There are 1 person shops (freelancer), there are teams of dozens of people and there are teams spread across the globe with thousands of team members.

What Is A Disruptor?

“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.” – Richard Branson

Who Is Your Ideal Client?

Who is your ideal customer? No, not anyone with money. Who is the person that makes you think, if all my customers were like this 1-person, life would be great?

Let’s Give Marketing the Definition it Deserves

One of the most frustrating parts of our job is to help entrepreneurs identify the difference between marketing & sales. Yes, they are 2 very different things. While that may seem interesting, what is really going to bake your noodle is that they should never be “directed” by the same persons.

Voice and Visual Search Trends for 2020

If you’ve visited one of my workshops or have actively kept up with the information provided on this website, you likely already know important changes are happening in the world of search engines.

Take the First Step!

Schedule a meeting with us to see how your business could benefit from our knowledge and expertise.