Posts

How to Market to Seniors

While likely not the first target audience for most businesses, seniors generally have an expendable income and are looking for businesses just like yours. Instead of taking pictures of seniors and adding larger than life text to your advertising, it’s typically not the best way to get their attention.

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Do I Need a Consultant or Therapist?

You likely have a good idea of the direction you want to take your company. But no matter how hard you try; you may not be able to take the first step needed to make that dream a reality.

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How to Market to Millennials

No matter what industry you may be in, learning to market to millennials is essential for continued success. At present, millennials make up nearly one-fourth of the entire population and account for nearly 80 million unique individuals that you could add to your target audiences.

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Does Your Marketing Suck!

5 Reasons You Need a Part-Time CMO

Instead of hiring the wrong person or spending outside of your means for the wrong skill set, there are many reasons why hiring a part-time CMO might be the best choice.

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What Social Media Channels Should You be On?

As a business owner, social media may not be a passion for you. And while you know that your business should have pages on the different platforms that are available, you may not know which ones you should really be investing your time in.

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Voice Recognition Function On Mobile Phone

Virtual CMO vs Virtual Chief Marketing Officer FAQS

As a VCMO, I get asked a lot of questions about what makes partnering with a Virtual CMO the right decision. Here are some of the common ones I hear and, more importantly, the answers to them

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3 More Low-Cost Marketing Ideas

As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.

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Matthew Maennche Virtual CMO

What is a Virtual CMO?

I often refer to myself as a vCMO and I’m met with puzzled looks until I explain the various services I provide to business owners just like them. Then, the light clicks on and they can see how they can benefit from having the right marketing partner in their corner.

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Do You Have a Marketing Strategy?

Many business owners try connecting with their audiences through email, playing on social media and most have a website.

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Chatbots are Coming… Eventually

Anyone who has followed me over the last couple of years likely knows that I have been preaching about the arrival of chatbots.

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Small Business Coach

What is Google RankBrain?

As a component of Google’s core algorithm, RankBrain utilizes artificial intelligence and machine learning to provide the most relevant search results possible for a given query.

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5 Low-Cost Marketing Ideas

If you are looking for easy ways to get your business in front of potential customers, here are 5 low-cost marketing ideas that can help get you started!

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