Business Marketing News

Adding a New User to Google Maps

As a part of the Google My Business suite, Google Maps helps local shoppers find the services, products, and businesses that mean the most to them. Like any other local citation, Google My Business profiles must fulfill various considerations to make the most impact. From reputation management to updated store hours, there isn’t enough time in the day for…

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Adding a New User to Google Analytics

Google Analytics is a powerful, free tool designed to give website owners unique insights into their visitors, how they interact with pages, and much more essential information needed to prepare for the future. Business owners that don’t fully understand how to navigate the intricacies of Google Analytics will often outsource that information to a marketing agency; however,…

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Adding a New User to a LinkedIn Company Page

Like other social media platforms, LinkedIn makes it easy for businesses to add new admins to their existing company pages. This allows for them to easily be managed without sharing the master password or other credentials. When the latter is chosen, it can often require a code to bypass two-factor authentication – further delaying the…

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Setting Up Cloudflare and Adding a New User

As a modern tool that every website should be utilizing, Cloudflare protects from threats while ensuring reliability for external-facing websites, applications, or APIs. With several plan options ranging from a basic free version that fulfills most website needs to an Enterprise option that expands tools, support, and reporting options, Cloudflare is an absolute must for…

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The Importance of Not Letting Employees Own Your Business Accounts

As a business owner in the non-profit sector, there never seems to be enough time in the day. The question I usually have to ask myself is how I can be impactful when the pressure of work, fundraising, and volunteers go full tilt. The last thing one wants to think about is how to manage social media, posting, emails, passwords, and other stuff like…

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Small Business Planning for Uncertainty

Quick Nav: SWOT Analysis Early Warning Systems Rainy Day Fund Preparation With the many challenges that COVID-19 brought into the world of small businesses in 2020, it is no surprise that many resilient entrepreneurs are already looking to 2021 in an attempt to prepare for uncertainty. As the aftereffects of a global pandemic continue to…

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National Apprenticeship Week

2020 has been one of the most disruptive years in recent history for American workers and more people than ever are reevaluating their future and careers. This newfound need to branch out among job seekers has opened new opportunities in the form of apprenticeships. Through an apprenticeship, candidates looking for a change can earn new skills and start creating their own future across some of the top-performing industries nationwide. There has never been an easier way to start a new career or expand the current skills that a candidate has to offer to their existing industries.

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Used by millions of websites globally, Cloudflare is undoubtedly one of the easiest ways to improve your website’s speed and enhance security against online threats – like DDoS attacks. As a Content Delivery Network (CDN), Cloudflare helps business of all sizes boost their online assets through unique solutions that can be leveraged for a big impact with little user effort.

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Domain Transfer

As a common practice among websites, domain transfers occur when a website administrator wants to change the hosting option that they currently invest in or wants to change ownership of a domain. Once a transfer has been completed, the new registrar will maintain any relevant information associated with the domain or registrant.

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SEMRush: SERP Features Legend

Having a good SEO strategy requires a consistent focus on the newest SERP features and the impact that they will have on certain websites. SERPs are better described as a “Search Engine Results Page” and are often defined by their keyword phrase or the unique query that generates the results through Google, Bing or other search engines. Below you will find a list of the most common SERP features found on SEMrush and some of the reasons any website may benefit from investing effort into improving them.

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What is Marketing?

Marketing is quite simply your communication with customers and potential customers. This involves your understanding of who your ideal client actually is, and how to best reach that audience.

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How to Find Your Ideal Customer

First, what EXACTLY does your business/product/service offer to your customers? Think about these things from your client’s point of view: What problems you solve….What challenges you address…

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