Instead of hiring the wrong person or spending outside of your means for the wrong skill set, there are many reasons why hiring a part-time CMO might be the best choice.
As a VCMO, I get asked a lot of questions about what makes partnering with a Virtual CMO the right decision. Here are some of the common ones I hear and, more importantly, the answers to them
As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.
I often refer to myself as a vCMO and I’m met with puzzled looks until I explain the various services I provide to business owners just like them. Then, the light clicks on and they can see how they can benefit from having the right marketing partner in their corner.
Many business owners try connecting with their audiences through email, playing on social media and most have a website.
Anyone who has followed me over the last couple of years likely knows that I have been preaching about the arrival of chatbots.
As a component of Google’s core algorithm, RankBrain utilizes artificial intelligence and machine learning to provide the most relevant search results possible for a given query.
If you are looking for easy ways to get your business in front of potential customers, here are 5 low-cost marketing ideas that can help get you started!
With the growth of home devices and voice-activated cell phone assistants, voice search has become a prominent trend that many marketing experts didn’t anticipate.
The goal of a business coach is simple; to give a business owner the tools and knowledge needed to take their business from where it is currently, to where the business owner ultimately wants it to be. This is achieved by clarifying the ultimate vision of the business and determining the best strategies to get there.
While seasoned digital marketing experts will remember the precursor to Bing Ads known as Microsoft AdCenter, it appears that even more changes for the platform are on the horizon.
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