In the world of digital marketing, it’s easy for people to get consumed with metrics like engagement and conversion rates. But at what cost? While developing websites that remove barriers for people with disabilities have become more common in recent years, marketers still seem marginalize these audiences simply because it doesn’t fall under their normal marketing procedures.
While likely not the first target audience for most businesses, seniors generally have an expendable income and are looking for businesses just like yours. Instead of taking pictures of seniors and adding larger than life text to your advertising, it’s typically not the best way to get their attention.
You likely have a good idea of the direction you want to take your company. But no matter how hard you try; you may not be able to take the first step needed to make that dream a reality.
No matter what industry you may be in, learning to market to millennials is essential for continued success. At present, millennials make up nearly one-fourth of the entire population and account for nearly 80 million unique individuals that you could add to your target audiences.
Instead of hiring the wrong person or spending outside of your means for the wrong skill set, there are many reasons why hiring a part-time CMO might be the best choice.
As a VCMO, I get asked a lot of questions about what makes partnering with a Virtual CMO the right decision. Here are some of the common ones I hear and, more importantly, the answers to them
As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.
I often refer to myself as a vCMO and I’m met with puzzled looks until I explain the various services I provide to business owners just like them. Then, the light clicks on and they can see how they can benefit from having the right marketing partner in their corner.
Many business owners try connecting with their audiences through email, playing on social media and most have a website.
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