Business Marketing News

Business Marketing News

Are Citations Relevant in 2019?

Local citations are any mention of your business online that provides a combination of your phone number, address or website. When determining local pack rankings or organic pack rankings, investing time into local citations has historically been proven to be an effective way to increase exposure online.
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7 Low-Cost Marketing Ideas

For small businesses to continue to grow, they will often have to think of creative ideas to get their brand or products in front of new customers.  However, if your business is operating on a shoestring budget, you may not have the funds needed to compete with major retailers in traditional advertising outlets. The good … Continue reading "7 Low-Cost Marketing Ideas"
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The Benefits of Co-Branding

Co-Branding is already projected to be a huge marketing tool in 2019 and businesses of all sizes are taking notice. Through brand partnerships, two or more brands strategically merge to enhance their marketing benefits mutually while working together to craft unique marketing strategies. With co-branding, businesses are able to reach new audiences, increase lead generation … Continue reading "The Benefits of Co-Branding"
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Gaining Your Customer’s Attention in a Digital World

According to the most recent data available, an average consumer encounters nearly 10,000 brand messages each day. With the continued growth of new methods and resources like social media that help spread messages quickly this number is expected to continue to grow at an alarming rate. With seemingly endless competition to position your business in … Continue reading "Gaining Your Customer’s Attention in a Digital World"
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Top 5 Social Media Channels for 2019

As a small business, it is important to ensure that you are not only staying active on social media but also ensuring the social media channels you choose to spend your time on are benefiting you. However, with a wide variety of free accounts you have at your disposal, it can often seem intimidating to … Continue reading "Top 5 Social Media Channels for 2019"
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Enhance Your Marketing with a Virtual Chief Marketing Officer

Whether you are a startup business or you are ready to expand your small business, it is important to know what your business goals are and the steps necessary to achieve them. While you could spend a large portion of your budget on hiring a full marketing team, it is much easier to hire a … Continue reading "Enhance Your Marketing with a Virtual Chief Marketing Officer"
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How Can A Small Business Marketing Consultant Grow Your Business?

Most small business owners understand the value of focusing on marketing efforts but typically don’t have the budget required to hire an in-house marketing team. While this dilemma is all-too-common, there’s no reason you should have to sacrifice a successful marketing plan for valuable funds that can be used elsewhere in your business. In this … Continue reading "How Can A Small Business Marketing Consultant Grow Your Business?"
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5 Marketing Tactics You Should Be Utilizing as a Small Business

As a vCMO, one of the first questions that I’m asked by small business owners is what they should be doing to successfully market their business. While most marketing plans will require getting to know the business and their target audiences, there are 5 marketing tactics that hold true no matter what industry you may … Continue reading "5 Marketing Tactics You Should Be Utilizing as a Small Business"
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The Evolution of Marketing and Emergence of the vCMO

The wave of digital marketing is constantly growing and evolving to accommodate fresh, new ideas that trendsetters have birthed and modified to meet the specific needs of their business. Across the world, businesses of all sizes rely on their chief marketing officer to drive innovation, lead their marketing efforts and pinpoint the latest trends before … Continue reading "The Evolution of Marketing and Emergence of the vCMO"
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