Business Marketing News
As Google Search Console begins rolling out a speed report, what does this new functionality mean for webmasters or marketing firms that are looking to make the biggest splash online?
With the final retail push of 2019 ending with the arrival of the holiday season, it’s important for businesses to begin looking towards the future. While you may have fallen short of your goals this year, or even exceeded them, now is the time to start planning for the success of next year.
As a business owner, one of the worst things you can do is fail to plan for the future. Without knowing where you want your business to be, you won’t have a clear pathway of how to get there.
As we approach 2020, it’s no secret that many traditional CMOs are fighting to maintain their position at some of the top businesses across a wide variety of industries.
Saving time and energy by ensuring you have set goals that are efficient and productive is critical for continued success as a business. Not only does this ensure that you keep moving forward towards a designated goal, it keeps you from getting stuck in a rut that causes your business to stagnate.
As your company continues to grow, you have likely considered whether or not it’s a good time for you to hire on extra sales help. In fact, if you are reading this article, there’s a good chance that you are considering hiring your first salesperson to help your business continue to scale.
If you are ready to build a website for your business, it can be hard to determine what the best platform to start with may be. More often than not, the two options you will be faced with are Wix and WordPress.
In the world of digital marketing, it’s easy for people to get consumed with metrics like engagement and conversion rates. But at what cost? While developing websites that remove barriers for people with disabilities have become more common in recent years, marketers still seem marginalize these audiences simply because it doesn’t fall under their normal marketing procedures.
While likely not the first target audience for most businesses, seniors generally have an expendable income and are looking for businesses just like yours. Instead of taking pictures of seniors and adding larger than life text to your advertising, it’s typically not the best way to get their attention.
You likely have a good idea of the direction you want to take your company. But no matter how hard you try; you may not be able to take the first step needed to make that dream a reality.
No matter what industry you may be in, learning to market to millennials is essential for continued success. At present, millennials make up nearly one-fourth of the entire population and account for nearly 80 million unique individuals that you could add to your target audiences.
Instead of hiring the wrong person or spending outside of your means for the wrong skill set, there are many reasons why hiring a part-time CMO might be the best choice.