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Business Marketing News

What Social Media Channels Should You be On?

As a business owner, social media may not be a passion for you. And while you know that your business should have pages on the different platforms that are available, you may not know which ones you should really be investing your time in.

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Virtual CMO vs Virtual Chief Marketing Officer FAQS

As a VCMO, I get asked a lot of questions about what makes partnering with a Virtual CMO the right decision. Here are some of the common ones I hear and, more importantly, the answers to them

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3 More Low-Cost Marketing Ideas

As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.

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What is a Virtual CMO?

I often refer to myself as a vCMO and I’m met with puzzled looks until I explain the various services I provide to business owners just like them. Then, the light clicks on and they can see how they can benefit from having the right marketing partner in their corner.

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Do You Have a Marketing Strategy?

Many business owners try connecting with their audiences through email, playing on social media and most have a website.

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Chatbots are Coming… Eventually

Anyone who has followed me over the last couple of years likely knows that I have been preaching about the arrival of chatbots.

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What is Google RankBrain?

As a component of Google’s core algorithm, RankBrain utilizes artificial intelligence and machine learning to provide the most relevant search results possible for a given query.

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5 Low-Cost Marketing Ideas

If you are looking for easy ways to get your business in front of potential customers, here are 5 low-cost marketing ideas that can help get you started!

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Optimizing for Voice Search

With the growth of home devices and voice-activated cell phone assistants, voice search has become a prominent trend that many marketing experts didn’t anticipate.

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How to Choose a Business Coach

The goal of a business coach is simple; to give a business owner the tools and knowledge needed to take their business from where it is currently, to where the business owner ultimately wants it to be. This is achieved by clarifying the ultimate vision of the business and determining the best strategies to get there.

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Bing Ads Changes Things Up

While seasoned digital marketing experts will remember the precursor to Bing Ads known as Microsoft AdCenter, it appears that even more changes for the platform are on the horizon.

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Matthew Maennche Elected to TEDC Board of Directors

After seeing the need for extensive marketing expertise at the small business level, Maennche took on the role of a Virtual CMO to provide valuable experience on a part-time basis at a fraction of the cost. As a member of the TEDC Board of Directors, Maennche will strive to continue this mission and help those looking to achieve the American dream obtain the resources they need for success.

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