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TEDC

Case Study

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About

TEDC logo

TEDC was founded in 1979 as Tulsa Economic Development Corporation, an organization charged with promoting and sustaining small business growth in Tulsa. In 2005, the TEDC Creative Capital brand was developed to reflect their expanded range of programs and geographic reach. Over the last five years, they have provided or located more than $150 million to help nearly 300 small businesses start or expand. Today, they make or facilitate loans ranging from $5,000 to $10 million using public and private funds. Today, their mission remains the same as at their founding: to create economic vitality in communities by encouraging small business growth.

Challenge

TEDC's website was over seven years out of date, hard to manage, and the platform it was built on was not forward compatible. They needed a website that was easy to manage, mobile-friendly, and responsive while staying within the ADA's 508 compliance.

 

In addition to redesigning the website, Maennche Virtual CMO was also responsible for creating a software-based application portal that facilitated an increase in submissions for the Tulsa County RESET program. Any businesses that were suffering from closures due to the COVID-19 pandemic were eligible to apply.

Before After

Homepage

About Page

Lending Program Page

Results

Maennche Virtual CMO created and implemented a new responsive website design that transformed TEDC's online presence. Not only did this website meet mobile-friendly requirements, but special care was also taken to ensure ADA compliance at each step of the design and development process.

 

By developing new software that served as an application portal, we helped the TEDC team provide businesses in Tulsa County with access to nearly $50 million in funding through rapid execution while maintaining process integrity. Our county has not only survived 2020 but has implemented systems and infrastructure to ensure we are as prepared as possible for whatever the future may hold.

Top Channels

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Within 30 days of the new site being launched, it has experienced:

  • 60.90% Increase in Organic Traffic
  • 47.37% Increase in New Users (Organic Traffic)
  • 37.85% Reduction in Bounce Rate (Organic Traffic)
  • 51.26% Increase in Pages per Session (Organic Traffic)
  • 38.24 % Increase in Avg. Session Duration (Organic Traffic)

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