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Business Marketing General

The Importance of Not Letting Employees Own Your Business Accounts

July 2, 2021 As a business owner in the non-profit sector, there never seems to be enough time in the day. The question I usually have to ask myself is how I can be impactful when the pressure of work, fundraising, and volunteers go full tilt. The last thing one wants to think about is how to manage social media, posting, emails, passwords, and…

Small Business Planning for Uncertainty

December 1, 2020 Quick Nav: SWOT Analysis Early Warning Systems Rainy Day Fund Preparation With the many challenges that COVID-19 brought into the world of small businesses in 2020, it is no surprise that many resilient entrepreneurs are already looking to 2021 in an attempt to prepare for uncertainty. As the aftereffects of a global…

What is Marketing?

Marketing is quite simply your communication with customers and potential customers. This involves your understanding of who your ideal client actually is, and how to best reach that audience.

How to Find Your Ideal Customer

First, what EXACTLY does your business/product/service offer to your customers? Think about these things from your client’s point of view: What problems you solve….What challenges you address…

How to Stay Relevant During COVID-19

Online shopping is at an all-time high. If you do not have your product available for purchase through your website, there is no better time to make that happen.

What Does a Digital Marketing Agency Do? Why You Probably Do NOT Want to Hire That One!

Like businesses, Marketing Agencies come in all shapes and sizes. There are 1 person shops (freelancer), there are teams of dozens of people and there are teams spread across the globe with thousands of team members.

What Is A Disruptor?

“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.” – Richard Branson

The Evolution of Marketing and the Emergence of the VCMO – 2019 Update

As we approach 2020, it’s no secret that many traditional CMOs are fighting to maintain their position at some of the top businesses across a wide variety of industries.

Setting SMART Goals

Saving time and energy by ensuring you have set goals that are efficient and productive is critical for continued success as a business. Not only does this ensure that you keep moving forward towards a designated goal, it keeps you from getting stuck in a rut that causes your business to stagnate.

Wix vs WordPress: What’s the Difference?

If you are ready to build a website for your business, it can be hard to determine what the best platform to start with may be. More often than not, the two options you will be faced with are Wix and WordPress.

Do I Need a Consultant or Therapist?

You likely have a good idea of the direction you want to take your company. But no matter how hard you try; you may not be able to take the first step needed to make that dream a reality.

How to Market to Millennials

No matter what industry you may be in, learning to market to millennials is essential for continued success. At present, millennials make up nearly one-fourth of the entire population and account for nearly 80 million unique individuals that you could add to your target audiences.

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Take the First Step!

Schedule a meeting with us to see how your business could benefit from our knowledge and expertise.