Business Marketing News

Does Your Marketing Suck!

Instead of hiring the wrong person or spending outside of your means for the wrong skill set, there are many reasons why hiring a part-time CMO might be the best choice.

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Anyone who has followed me over the last couple of years likely knows that I have been preaching about the arrival of chatbots.

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While seasoned digital marketing experts will remember the precursor to Bing Ads known as Microsoft AdCenter, it appears that even more changes for the platform are on the horizon.

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Matthew Maennche Virtual CMO

After seeing the need for extensive marketing expertise at the small business level, Maennche took on the role of a Virtual CMO to provide valuable experience on a part-time basis at a fraction of the cost. As a member of the TEDC Board of Directors, Maennche will strive to continue this mission and help those looking to achieve the American dream obtain the resources they need for success.

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While content marketing can be effective when properly implemented, many businesses aren’t using this strategy to its full potential. While anyone could aimlessly write a blog and post it to their website, there is much more to this process than you might think.

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In an ironic twist of fate, Facebook’s key service (Facebook, Instagram, and WhatsApp) users flocked to Twitter in an attempt to learn why the apps seemed broken.

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For businesses that are looking to take control of their marketing plan or employees that are want to learn new skills to advance their career, it can be challenging to determine where to start.

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Local citations are any mention of your business online that provides a combination of your phone number, address or website. When determining local pack rankings or organic pack rankings, investing time into local citations has historically been proven to be an effective way to increase exposure online.

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Close up of google+ icon

With nearly 395 million monthly active users, Google’s take on social media may have seemed like a viable outlet for small businesses looking to increase their exposure.

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It certainly seems likely Facebook problems will worsen in and throughout 2019. The next big question is will Instagram be affected by its parent company’s predicament?

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Building a successful brand or business requires the ability to deliver high-quality products and services while remaining relevant and interesting to prospective customers.

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Whether you are a startup business or you are ready to expand your small business, it is…

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