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Business Marketing Tools

Why is ADA Compliance Important?

The large company Whole Foods has found itself amid a class-action lawsuit as its website did meet ADA compliance standards. Whole Foods is facing thousands of dollars of legal fees, possible settlement, and costs to restructure its website to meet ADA standards, not to forget the public relations problems from this issue. Whether intentional or…

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What Are Project Sprints?

A minimum viable product (MVP) isn’t a new concept; however, many business owners often struggle with it. At a base level, a minimum viable product is a version of a product that allows the recipient to collect the maximum amount of validated learning about customers with minimal effort. This validated learning is often in the…

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What Is a Minimum Viable Product?

A minimum viable product (MVP) isn’t a new concept; however, many business owners often struggle with it. At a base level, a minimum viable product is a version of a product that allows the recipient to collect the maximum amount of validated learning about customers with minimal effort. This validated learning is often in the…

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What are Backlinks, and Why are they Important?

Some may ask, “What is a backlink?”. In their simplest form, backlinks connect websites to each other. If you put a link to a website on your page, someone has a backlink from you. If someone else posts a link to your website on their page, you have a backlink from them. Backlinks help with…

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Did You Know We Provide Over 100 Different Marketing Services?

As you likely already know, marketing is an essential part of any successful business. With the vast number of marketing agencies and professionals out there, it can be challenging to find the partner that meets your needs and can scale services as they help you continue to grow. Are you confident that your current marketing…

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10 Reasons to Use WordPress for Your Website

What if there was an inexpensive way to get your business online and begin developing your own web presence? If you are looking for an inexpensive way to get started, here are 10 reasons you should use WordPress for your website.

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Google Search Console Begins Rolling Out Speed Report

As Google Search Console begins rolling out a speed report, what does this new functionality mean for webmasters or marketing firms that are looking to make the biggest splash online?

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When Should You Hire Your First Salesperson?

As your company continues to grow, you have likely considered whether or not it’s a good time for you to hire on extra sales help. In fact, if you are reading this article, there’s a good chance that you are considering hiring your first salesperson to help your business continue to scale.

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How to Market to Seniors

While likely not the first target audience for most businesses, seniors generally have an expendable income and are looking for businesses just like yours. Instead of taking pictures of seniors and adding larger than life text to your advertising, it’s typically not the best way to get their attention.

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What Social Media Channels Should You be On?

As a business owner, social media may not be a passion for you. And while you know that your business should have pages on the different platforms that are available, you may not know which ones you should really be investing your time in.

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3 More Low-Cost Marketing Ideas

As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.

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Chatbots are Coming… Eventually

Anyone who has followed me over the last couple of years likely knows that I have been preaching about the arrival of chatbots.

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