Business Marketing Tools

10 Reasons to Use WordPress for Your Website

What if there was an inexpensive way to get your business online and begin developing your own web presence? If you are looking for an inexpensive way to get started, here are 10 reasons you should use WordPress for your website.

Google Search Console Begins Rolling Out Speed Report

As Google Search Console begins rolling out a speed report, what does this new functionality mean for webmasters or marketing firms that are looking to make the biggest splash online?

When Should You Hire Your First Salesperson?

As your company continues to grow, you have likely considered whether or not it’s a good time for you to hire on extra sales help. In fact, if you are reading this article, there’s a good chance that you are considering hiring your first salesperson to help your business continue to scale.

How to Market to Seniors

While likely not the first target audience for most businesses, seniors generally have an expendable income and are looking for businesses just like yours. Instead of taking pictures of seniors and adding larger than life text to your advertising, it’s typically not the best way to get their attention.

What Social Media Channels Should You be On?

As a business owner, social media may not be a passion for you. And while you know that your business should have pages on the different platforms that are available, you may not know which ones you should really be investing your time in.

3 More Low-Cost Marketing Ideas

As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.

Chatbots are Coming… Eventually

Anyone who has followed me over the last couple of years likely knows that I have been preaching about the arrival of chatbots.

What is Google RankBrain?

As a component of Google’s core algorithm, RankBrain utilizes artificial intelligence and machine learning to provide the most relevant search results possible for a given query.

5 Low-Cost Marketing Ideas

If you are looking for easy ways to get your business in front of potential customers, here are 5 low-cost marketing ideas that can help get you started!

Voice Recognition Function On Mobile Phone

Optimizing for Voice Search

With the growth of home devices and voice-activated cell phone assistants, voice search has become a prominent trend that many marketing experts didn’t anticipate.

Where is Google My Business Headed?

A recent survey sent by Google has rocked the digital marketing world. Currently seen as the prominent free tool used by SEO professionals, some important changes may be coming to Google My Business.

Have You Seen LinkedIn’s Advanced Search?

Whether you are searching for new leads or trying to land the perfect candidate for your open position, LinkedIn is likely one of the first places you start.