Email Marketing

What is the Best Strategy for Growing an Email List?

Email marketing is one of the most effective ways to drive sales. With an effective email contacts list, you can reach customers with promotional offers, discounts, and other incentives to increase sales. Make

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Are Cold Email Campaigns Still Effective?

A cold email campaign is a type of email marketing tactic that involves sending emails to potential customers who have never interacted with your business before.

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The Pros and Cons of Automated Email Marketing

Email marketing is one of the most effective ways to reach customers and prospects. Automated email marketing is a great way to reach customers promptly and cost-effectively.

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When is the Best Time to Send an Email Newsletter?

When it comes to email marketing, timing is everything. Knowing when to send an email newsletter is key to increasing your open and click-through rates. After all, no one wants their emails to end up in the spam folder! But when is the best time to send an email newsletter? The answer depends on a…

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How Can I Improve Email Deliverability for My Newsletters?

Email deliverability is an important factor in any email marketing campaign. Getting your emails delivered to your subscribers’ inboxes is an ongoing challenge. Email deliverability remains a hot topic, with marketers always looking for ways to ensure their emails get to the intended recipients. It determines how well your emails are received by subscribers and…

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Effective Email Marketing: Track These 8 KPIs

Email marketing has become an essential part of many businesses’ marketing mix. It can be a cost-effective way to reach potential customers and can be used to create a relationship with them. However, effective email marketing requires careful tracking of key performance indicators (KPIs). Here are eight key performance indicators (KPIs) that you should be…

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What is a Bounced Email?

A bounced email is returned to the sender because it was undeliverable. Bounced emails can occur for various reasons, including an incorrect email address, a full mailbox, an inactive email address, or the recipient’s email server rejecting the message. When an email bounces, the sender typically receives a notification from the recipient’s mail server. This…

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How to WIN with Holiday Email Campaigns

The holiday season is pure magic, no matter how you slice it. The joy of decorating, buying gifts, eating great food, and shopping are just a few of the many activities we get to partake in. There are also family gatherings and Christmas parties that truly bring us together in celebration. And let’s not forget…

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