Marketing

Who Is Your Ideal Client?

Who is your ideal customer? No, not anyone with money. Who is the person that makes you think, if all my customers were like this 1-person, life would be great?

Let’s Give Marketing the Definition it Deserves

One of the most frustrating parts of our job is to help entrepreneurs identify the difference between marketing & sales. Yes, they are 2 very different things. While that may seem interesting, what is really going to bake your noodle is that they should never be “directed” by the same persons.

5 Reasons You Need a Part-Time CMO

Instead of hiring the wrong person or spending outside of your means for the wrong skill set, there are many reasons why hiring a part-time CMO might be the best choice.

Voice Recognition Function On Mobile Phone

Virtual CMO vs Virtual Chief Marketing Officer FAQS

As a VCMO, I get asked a lot of questions about what makes partnering with a Virtual CMO the right decision. Here are some of the common ones I hear and, more importantly, the answers to them

3 More Low-Cost Marketing Ideas

As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.

What is a Virtual CMO?

I often refer to myself as a vCMO and I’m met with puzzled looks until I explain the various services I provide to business owners just like them. Then, the light clicks on and they can see how they can benefit from having the right marketing partner in their corner.

Do You Have a Marketing Strategy?

Many business owners try connecting with their audiences through email, playing on social media and most have a website.

5 Low-Cost Marketing Ideas

If you are looking for easy ways to get your business in front of potential customers, here are 5 low-cost marketing ideas that can help get you started!

How to use Pinterest for Your Business

It’s no secret that content marketing is one of the most effective ways to market your business.

Why Is a Marketing Budget Important?

Most businesses have business expenses but they do not track them as part of a marketing budget.

How To Find Target Markets

If you haven’t been keeping up with digital marketing trends, a lot of emphasis has been put onto target marketing in recent years.

Are Citations Relevant in 2019?

Local citations are any mention of your business online that provides a combination of your phone number, address or website. When determining local pack rankings or organic pack rankings, investing time into local citations has historically been proven to be an effective way to increase exposure online.