Goal Setting: What is a 90-Day Year?

Whether you are a small business owner or just a citizen of this great nation trying to excel in life, setting goals should be near the top of your plan of action. Goals give us direction and help us visualize what we are reaching for. These goals can be short-term, long-term, and everything in between.…

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What is the Difference Between Traditional and Online Marketing?

Bob Dylan said it best when he sang, “The times, they are a changing.” Most of what we knew as early as five years ago is starting to disappear or be altered to keep up with the technological age. I am not saying that these changes are bad or that they are for the better…

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The End of the Google My Business Mobile App

Using a mobile device to manage your life is what most people want in this day and age. They are always with you and come with beneficial applications that make life easier. Phones can even be used to manage small businesses, given you have the right applications installed. Google My business was an app that…

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Why is Responding to All Customer Reviews Important?

A review is a piece of feedback that lets you know what you are doing well and what needs to be fixed. If your boss gives you an annual review, you take that critical feedback and make yourself more employable and effective. What would happen if you just ignored that review from your boss? You…

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What is the True Cost of a Marketing Team?

There’s a good chance that you already know your business could be growing faster if you invested more in digital marketing. While you may have already designated a marketing budget to expand your campaigns, you still have the difficult decision of how to spend it and the best way to execute your new marketing plan.…

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What Do Proposed Tech Regulations in 2022 Mean for Your Business

This year, new proposed tech regulations could have extremely adverse effects on your small business. The “Big Tech Break-up” bills are part of the Anti-Trust Act trying to restrain companies like Google, Amazon, Apple, and Facebook. These companies are in no way small; however, the consequences on these tech giants could spill over to your…

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The Importance of Not Letting Employees Own Your Business Accounts

As a business owner in the non-profit sector, there never seems to be enough time in the day. The question I usually have to ask myself is how I can be impactful when the pressure of work, fundraising, and volunteers go full tilt. The last thing one wants to think about is how to manage social media, posting, emails, passwords, and other stuff like…

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Small Business Planning for Uncertainty

Quick Nav: SWOT Analysis Early Warning Systems Rainy Day Fund Preparation With the many challenges that COVID-19 brought into the world of small businesses in 2020, it is no surprise that many resilient entrepreneurs are already looking to 2021 in an attempt to prepare for uncertainty. As the aftereffects of a global pandemic continue to…

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National Apprenticeship Week

2020 has been one of the most disruptive years in recent history for American workers and more people than ever are reevaluating their future and careers. This newfound need to branch out among job seekers has opened new opportunities in the form of apprenticeships. Through an apprenticeship, candidates looking for a change can earn new skills and start creating their own future across some of the top-performing industries nationwide. There has never been an easier way to start a new career or expand the current skills that a candidate has to offer to their existing industries.

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What is Marketing?

Marketing is quite simply your communication with customers and potential customers. This involves your understanding of who your ideal client actually is, and how to best reach that audience.

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How to Find Your Ideal Customer

First, what EXACTLY does your business/product/service offer to your customers? Think about these things from your client’s point of view: What problems you solve….What challenges you address…

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What Does a Digital Marketing Agency Do? Why You Probably Do NOT Want to Hire That One!

Like businesses, Marketing Agencies come in all shapes and sizes. There are 1 person shops (freelancer), there are teams of dozens of people and there are teams spread across the globe with thousands of team members.

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