While it’s true your marketing activities are not going to achieve the same results they would during normal conditions, this does not mean you should pause your marketing. In fact, the opposite is true. This is the time to get hyperactive with your marketing strategy and activities.
Who is your ideal customer? No, not anyone with money. Who is the person that makes you think, if all my customers were like this 1-person, life would be great?
One of the most frustrating parts of our job is to help entrepreneurs identify the difference between marketing & sales. Yes, they are 2 very different things. While that may seem interesting, what is really going to bake your noodle is that they should never be “directed” by the same persons.
Instead of hiring the wrong person or spending outside of your means for the wrong skill set, there are many reasons why hiring a part-time CMO might be the best choice.
As a VCMO, I get asked a lot of questions about what makes partnering with a Virtual CMO the right decision. Here are some of the common ones I hear and, more importantly, the answers to them
As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.
I often refer to myself as a vCMO and I’m met with puzzled looks until I explain the various services I provide to business owners just like them. Then, the light clicks on and they can see how they can benefit from having the right marketing partner in their corner.
Many business owners try connecting with their audiences through email, playing on social media and most have a website.
If you are looking for easy ways to get your business in front of potential customers, here are 5 low-cost marketing ideas that can help get you started!
It’s no secret that content marketing is one of the most effective ways to market your business.
Most businesses have business expenses but they do not track them as part of a marketing budget.
If you haven’t been keeping up with digital marketing trends, a lot of emphasis has been put onto target marketing in recent years.