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Marketing

What Is A Disruptor?

“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.” – Richard Branson

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Who Is Your Ideal Client?

Who is your ideal customer? No, not anyone with money. Who is the person that makes you think, if all my customers were like this 1-person, life would be great?

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Let’s Give Marketing the Definition it Deserves

One of the most frustrating parts of our job is to help entrepreneurs identify the difference between marketing & sales. Yes, they are 2 very different things. While that may seem interesting, what is really going to bake your noodle is that they should never be “directed” by the same persons.

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5 Tips on How to Grow Your Business in 2020

With the final retail push of 2019 ending with the arrival of the holiday season, it’s important for businesses to begin looking towards the future. While you may have fallen short of your goals this year, or even exceeded them, now is the time to start planning for the success of next year.

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5 Reasons You Should Take Goal Setting Seriously

As a business owner, one of the worst things you can do is fail to plan for the future. Without knowing where you want your business to be, you won’t have a clear pathway of how to get there.

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The Evolution of Marketing and the Emergence of the VCMO – 2019 Update

As we approach 2020, it’s no secret that many traditional CMOs are fighting to maintain their position at some of the top businesses across a wide variety of industries.

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Setting SMART Goals

Saving time and energy by ensuring you have set goals that are efficient and productive is critical for continued success as a business. Not only does this ensure that you keep moving forward towards a designated goal, it keeps you from getting stuck in a rut that causes your business to stagnate.

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When Should You Hire Your First Salesperson?

As your company continues to grow, you have likely considered whether or not it’s a good time for you to hire on extra sales help. In fact, if you are reading this article, there’s a good chance that you are considering hiring your first salesperson to help your business continue to scale.

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How to Market to Seniors

While likely not the first target audience for most businesses, seniors generally have an expendable income and are looking for businesses just like yours. Instead of taking pictures of seniors and adding larger than life text to your advertising, it’s typically not the best way to get their attention.

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Do I Need a Consultant or Therapist?

You likely have a good idea of the direction you want to take your company. But no matter how hard you try; you may not be able to take the first step needed to make that dream a reality.

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How to Market to Millennials

No matter what industry you may be in, learning to market to millennials is essential for continued success. At present, millennials make up nearly one-fourth of the entire population and account for nearly 80 million unique individuals that you could add to your target audiences.

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5 Reasons You Need a Part-Time CMO

Instead of hiring the wrong person or spending outside of your means for the wrong skill set, there are many reasons why hiring a part-time CMO might be the best choice.

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Take the First Step!

Schedule a meeting with us to see how your business could benefit from our knowledge and expertise.