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Marketing

Virtual CMO vs Virtual Chief Marketing Officer FAQS

As a VCMO, I get asked a lot of questions about what makes partnering with a Virtual CMO the right decision. Here are some of the common ones I hear and, more importantly, the answers to them

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3 More Low-Cost Marketing Ideas

As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.

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What is a Virtual CMO?

I often refer to myself as a vCMO and I’m met with puzzled looks until I explain the various services I provide to business owners just like them. Then, the light clicks on and they can see how they can benefit from having the right marketing partner in their corner.

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Do You Have a Marketing Strategy?

Many business owners try connecting with their audiences through email, playing on social media and most have a website.

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Chatbots are Coming… Eventually

Anyone who has followed me over the last couple of years likely knows that I have been preaching about the arrival of chatbots.

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5 Low-Cost Marketing Ideas

If you are looking for easy ways to get your business in front of potential customers, here are 5 low-cost marketing ideas that can help get you started!

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How to Choose a Business Coach

The goal of a business coach is simple; to give a business owner the tools and knowledge needed to take their business from where it is currently, to where the business owner ultimately wants it to be. This is achieved by clarifying the ultimate vision of the business and determining the best strategies to get there.

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Are Press Releases for a Small Business?

As a small business, you may feel like certain marketing tactics just won’t work for your business as well as they do for larger companies.

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Why Is a Marketing Budget Important?

Most businesses have business expenses but they do not track them as part of a marketing budget.

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How To Find Target Markets

If you haven’t been keeping up with digital marketing trends, a lot of emphasis has been put onto target marketing in recent years.

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The Benefits of a VCMO for Big Businesses

Let’s face it; big businesses have a lot to lose if their marketing budget isn’t being used successfully. While spending money on strategies can quickly eat into your profits, not drawing in new customers is an equally challenging problem. Large businesses have a lot of moving parts and a Virtual CMO can help a full-time…

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10000+ Content Marketing Vacancies on Monster and Indeed

The need for content marketing has never been more prominent for businesses that are hoping to compete online. With the two largest job search sites boasting over 10,000 content marketing vacancies, SEMrush analyzed job offers to see exactly what skills employers are looking for. In this article, we will review their findings and look at…

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