As a VCMO, I get asked a lot of questions about what makes partnering with a Virtual CMO the right decision. Here are some of the common ones I hear and, more importantly, the answers to them
As a small business, you are likely always looking for ways to cut your marketing costs while still making a big splash.
I often refer to myself as a vCMO and I’m met with puzzled looks until I explain the various services I provide to business owners just like them. Then, the light clicks on and they can see how they can benefit from having the right marketing partner in their corner.
Many business owners try connecting with their audiences through email, playing on social media and most have a website.
Anyone who has followed me over the last couple of years likely knows that I have been preaching about the arrival of chatbots.
If you are looking for easy ways to get your business in front of potential customers, here are 5 low-cost marketing ideas that can help get you started!
The goal of a business coach is simple; to give a business owner the tools and knowledge needed to take their business from where it is currently, to where the business owner ultimately wants it to be. This is achieved by clarifying the ultimate vision of the business and determining the best strategies to get there.
As a small business, you may feel like certain marketing tactics just won’t work for your business as well as they do for larger companies.
Most businesses have business expenses but they do not track them as part of a marketing budget.
If you haven’t been keeping up with digital marketing trends, a lot of emphasis has been put onto target marketing in recent years.
Let’s face it; big businesses have a lot to lose if their marketing budget isn’t being used successfully. While spending money on strategies can quickly eat into your profits, not drawing in new customers is an equally challenging problem. Large businesses have a lot of moving parts and a Virtual CMO can help a full-time…
The need for content marketing has never been more prominent for businesses that are hoping to compete online. With the two largest job search sites boasting over 10,000 content marketing vacancies, SEMrush analyzed job offers to see exactly what skills employers are looking for. In this article, we will review their findings and look at…