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Having a good SEO strategy requires a consistent focus on the newest SERP features and the impact that they will have on certain websites. SERPs are better described as a “Search Engine Results Page” and are often defined by their keyword phrase or the unique query that generates the results through Google, Bing or other search engines. Below you will find a list of the most common SERP features found on SEMrush and some of the reasons any website may benefit from investing effort into improving them.