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Succeeding in a Micro-Moments World
April 25 @ 9:00 am - 11:00 am CDT$10
When you are looking for information, the first thing you likely do is reach for your cell phone. This behavior, called a micro-moment, happens when you desire to learn something, discover something new or, more importantly, want to buy something. At these intent-rich moments, you are looking to your smartphone to make a purchasing decision and your expectations are higher than ever.
Being able to connect with your customers at these exact moments creates limitless opportunities for businesses that are actively competing in a mobile-first world. With the advancement of smartphones, it has never been easier for a business to reach their customers than it is at this very moment. If you are ready to tap into this new and exciting marketing approach, “Succeeding in a Micro-Moments World” is for you!
In this workshop, Matthew Maennche will discuss the importance of ensuring your business is in front of your target audiences the moment they need you most and the best ways to determine when these micro-moments may occur. Knowing all of these factors, and the best way to leverage them, is critical for ensuring your business continues to grow. Some of the topics that will be covered include:
- Identifying micro-moments of your potential customers
- Engaging your customers with an improved mobile experience
- Providing mobile content tailor-made for your audiences
This event will be held in Room #104. Please park on the North Side of the building.