Marketing for your eCommerce Company
A New Way of Marketing that is as Unique as your Business
It is no secret that the bulk of marketing has moved online, and, for some eCommerce business owners, it can be hard to determine which of the various types of digital marketing in use would most benefit their business. Contrary to popular belief, eCommerce marketing and digital marketing are not completely intertwined although some of the same methods may be used to reach desired goals. No matter what steps a business takes to achieve their marketing goals, creating a strategy-based approach to drive awareness and solicit action from target audiences should always be the goal of any eCommerce marketing plan.
eCommerce marketers will often use digital content, search engine marketing, email campaigns and social media marketing to not only attract visitors to a webstore but encourage them to complete a purchase. In conjunction with these methods, eCommerce advertising can be used simultaneously to effectively reach more purchasers to improve conversions and increase overall brand awareness. While it may seem hard to strike a balance between these two facets, great results can often be achieved with a small initial budget and can then be scaled as the business grows to further improve the effectiveness of the strategy in place.
It's Time to Grow your eCommerce Company
As a VCMO, Matthew Maennche has helped countless eCommerce businesses develop a marketing strategy that provides optimal growth and drives conversions. With experience spanning across virtually every industry, you can rest easy knowing that we have the experience needed to create a unique strategy designed to meet the eCommerce marketing goals of your business. Our clients range from start-ups bootstrapping their future to seasoned entrepreneurs grossing $100,000,000 per year.
No two eCommerce businesses are the same and developing a strategy for a unique business is rarely a one-size-fits-all approach. If you are ready to invest in eCommerce marketing, you do not have to get started alone and rarely must spend crazy amounts of money to make a difference. Whether you are just getting started or want to take your business to the next level, take the first step and schedule a meeting with us to learn how your business can take advantage of our eCommerce marketing knowledge and expertise.
Why Choose Us?
Since the beginning of our journey, Maennche Virtual CMO has helped countless companies find and exploit their niche with effective marketing strategies designed to deliver optimal growth and draw in potential customers. During this time, we have had the ability to work with start-ups to multi-state providers that are looking to expand into new territories or become more effective in the communities they are serving. If you are ready to start bringing in new customers or just need a little help to determine what steps are next, we are confident you will not find a better partner.
Working with a marketing professional that takes the time to better understand your business and what makes it unique is critical to success in your marketing. While many firms will try to sell you on expensive plans that contain a lot of fluff that provides no real results, the team at Maennche Virtual CMO is here to help you create a strategy that helps you achieve or exceed the goals your business has in place. If you are ready to get started with proven e-commerce marketing techniques that are measurable and effective, contact us today to schedule your free consultation.
Types of e-commerce Marketing
While no two eCommerce marketing strategies are the same, there are a few core focuses that create a basis for success for most businesses. To help give you a better idea of what a typical eCommerce marketing strategy may look like, we will explore some of the different facets of a successful plan as well as some common marketing channels and how you might use them to start gaining momentum for your online store. Some of the different types of marketing that you should consider for your own eCommerce marketing strategy include:
Content Marketing
Most people think of adding new articles to their website when they hear the term content marketing; however, there are many unique ways that eCommerce businesses can use content to further improve their marketing strategies. All content is used to improve your search engine ranking on both a single page basis or for your website as a whole, including product pages that must be optimized to meet the unique needs of users that are searching for them. But how can eCommerce businesses implement this need into their marketing strategy?
Keyword-rich content can help improve your ability to reach new customers based on the search terms that they are looking for. Once you have completed your keyword research and determined the phrases that are most likely to result in a conversion, implement them into both product pages and an FAQ section on your website that addresses high volume, long-tailed keywords that are leading visitors to your website. When combined with traditional content marketing strategies, this creates a powerful way for eCommerce stores to improve traffic and establish authority in the industry.
Social Media Marketing
As an eCommerce brand, there is a good chance that not every social media network is the right fit for your business; however, that does not mean that you shouldn’t be capitalizing on the ones that are. No matter what product or service you are selling, your target audiences are active on social media and extending the highly visual attributes used in your webstore can provide new opportunities to expand the reach of your eCommerce store and drive traffic to product pages. Even more important, social media networks have expanded to allow stores to create shoppable content to further improve conversions.
One other added benefit of social media marketing is that each page you create will generally have its own product review section that may sway potential customers into utilizing your eCommerce store for an upcoming purchase or impulse buy. Don’t be afraid to use your social media accounts to highlight great customer reviews to help encourage potential customers that may be on the fence into completing the sales funnel. Like other marketing channels, ensure you are establishing consistency on social media for the most impact.
Search Engine Marketing
In most cases, a successful search engine marketing strategy will include a combination of both search engine optimization (SEO) and pay-per-click advertising (PPC). While SEO will ultimately depend on how well your efforts match up with the ranking algorithm utilized by various search engines like Google or Bing, pay-per-click campaigns can ensure that your pages are in front of potential buyers for a fee. While both play a crucial role in eCommerce marketing because they actively bring new customers to your webstore, the approach for each is drastically different.
Both SEO and PPC can be incredibly daunting for eCommerce businesses that do not fully understand the requirements for them or do not have the time to divert their own resources towards them. For this reason, many businesses that invest in SEO or PPC advertising will outsource this portion of their marketing strategy to achieve the best results possible while not wasting their budget. However, while there is a slight learning curve, many eCommerce business owners can learn the basics and begin implementing them if they are willing to put in the time required to be successful at search engine marketing.
Email Marketing
As one of the oldest forms of digital marketing, email marketing is far from ineffective for eCommerce businesses. The most fascinating part of email marketing is that is can now be automated to add a successful drip campaign to your overall strategy. With this approach, subscribers are segmented based on their interest in the current stage in the sale’s funnel and then automated emails are sent to encourage them to complete a sale or purchase a new or related item. Once in place, a drip campaign can be left alone and will continue to provide value to your overall eCommerce marketing strategy.
One caveat to keep in mind about this approach is that individuals are more concerned about their data privacy than ever. This makes it important for businesses to not only shelter that data as much as possible but also remain meticulous about the frequency of emails that are being sent and who they are being sent to in order to maintain trust among their qualified leads. To help alleviate this burden, consider the ways you are obtaining email addresses from website visitors to ensure they are welcoming the commercial materials you are sending to their inbox.
e-Commerce Marketing Strategy
With the above information serving as a basis for what is included in a typical eCommerce marketing strategy, pulling it all together to create a successful foundation for your business is key. Many eCommerce businesses have a variety of marketing tools available to them if they know how to use them effectively. By creating a well-rounded eCommerce marketing strategy and implementing it appropriately, businesses can create campaigns that not only help encourage conversions but continue to build brand loyalty.
Depending on your industry and business size, it is important to create measurable goals that you can achieve and adjust them as needed based on the growth of your business. Some of the potential goals that you might consider include conversion rates, website visits or customer acquisition costs. Keeping a steady stream of data coming in an adjusting based on those metrics can help improve your overall eCommerce marketing strategy and help you keep pace with competitors and your designated industry as a whole.
It is important to strike a balance between fulfilling the needs of both your new customers and repeat customers; however, this may require extra work to create co-dependent campaigns that work in harmony to meet your overall strategy. This will not only increase long-term success for your eCommerce business but will also boost loyalty to turn your customers into your greatest advocates through reviews, testimonials or word-of-mouth.
If you are struggling to create an eCommerce marketing strategy for your business that delivers results, you don’t have to anymore. The team at MYVCMO can help your business thrive online with the development of an eCommerce marketing strategy this is not only measurable but provides a pathway for your business to continue to expand into the future. Contact us today to schedule your free consultation and learn what is possible!