Marketing For Your Manufacturing Company
A New Way Of Marketing That Is As Unique As Your Business
While marketing is not a new concept to many manufacturers, they may not be getting the most out of their existing strategies. Since manufacturing can be an incredibly specialized and competitive industry, manufacturers need to have a solid marketing plan in place to stand out amongst the competition and draw in your fair share of customers. It can be easy to get caught up in adjusting your manufacturing practices; but if you aren’t actively drawing in new customers, is it really helping you make the most of your time and resources?
Whether you are in the infant stages of building your manufacturing business or are a seasoned professional that is looking to edge into new potential markets or further capitalize on trends, a marketing strategy is the best way to get to start achieving your goals. Although it may seem challenging to find your target audiences with marketing as a manufacturer, working with a seasoned professional that understands the unique challenges the industry faces can help make a positive impact almost immediately with little investment needed.
It's Time to Grow your Manufacturing Company
Throughout his journey as a VCMO, Matthew Maennche has helped manufacturers across broad industries define their marketing strategies to not only encourage growth but reach new potential audiences that could benefit from the manufacturing services the facilities or organization provides. With his broad experience that spans several types of manufacturing types from injection molding to specialized industries, Matthew is the perfect partner for any manufacturer that is looking to bolster their marketing strategy to make a prominent impact in their revenue stream or solidify their future success.
Don’t wait until you fall behind your competitors to establish a great marketing strategy for your manufacturing business. While many marketing firms attempt to sell manufacturers on a one-size-fits approach that provides little to no value, the team at MYVCMO is committed to providing a customized approach to marketing that meets the unique needs that manufacturers have with measurable results that prove the steps being taken are working. Contact us today to schedule your free consultation and learn what is possible.
Why Choose Us?
Since the beginning of our journey, Maennche Virtual CMO has helped countless companies find and exploit their niche with effective marketing strategies designed to deliver optimal growth and draw in potential customers that need manufacturing services. During this time, we have had the ability to work with start-ups to multi-state providers that are looking to expand into new territories or become more effective in the communities they are serving. If you are ready to start bringing in new customers or just need a little help to determine what steps are next, we are confident you will not find a better partner.
Working with a marketing professional that takes the time to better understand your business and what makes it unique is critical to success in your marketing. While many firms will try to sell you on expensive plans that contain a lot of fluff that provides no real results, the team at Maennche Virtual CMO is here to help you create a strategy that helps you achieve or exceed the goals your business has in place. If you are ready to get started with proven e-commerce marketing techniques that are measurable and effective, contact us today to schedule your free consultation.
Types Of Marketing For Manufacturers
Several unique types of marketing inevitably wind up in an effective marketing strategy for manufacturers. To ensure business owners have an idea of what may be expected, we will explore some common types of marketing that may be required to create a well-rounded marketing strategy for your manufacturing facilities and some of the ways they may potentially be leveraged to provide the best results. Some of the different options that you may consider for a well-rounded marketing strategy for your manufacturing facilities include:
Content Marketing
Every modern business needs a website to be successful, even in niche manufacturing industries that may not seem like the audience is large enough to make an impact. However, the real beauty of a website is that the content marketing you put into it can help establish credibility in the industry and make your manufacturing facilities even more discoverable by the people that are searching for the services that you offer. But what steps can you take to ensure your content is as effective as possible?
Content marketing is about much more than just making sure that you are providing informative blogs or pages on your website and can extend far beyond what you might imagine. As a manufacturer, you could showcase your manufacturing processes in the form of educational and exciting videos that are unavailable through other providers. Do not be afraid to add that unique ability to your marketing strategies to broaden your reach onto new platforms.
Social Media Marketing
As an extension of content marketing, search engine marketing combines the power of search engine optimization (SEO) and pay-per-click advertising (PPC) to improve how easily your website and associated pages can be found by those searching for them most. While considered advanced techniques, these two components or search engine marketing are critical for long term success as a manufacturer online. Once in place, they can continue to bring new clients in with little to no extra effort on behalf of the business owner.
Many manufacturers prefer to outsource search engine marketing to a professional because of the learning curve and amount of work required to be successful. Google, Bing and other search engines are constantly changing their algorithms. For this reason, constant updates and knowledge of what changes may be occurring are critical for continued success with search engine optimization. Pay-per-click advertising also has its own pitfalls for beginners and could quickly break your budget if the right attention to detail is not given.
Whitepaper Marketing
Often utilized by the manufacturing industry as a quick way to provide or leave information with potential clients that may need service, whitepapers are an authoritative or persuasive report that provides a solution to a problem that may be solved and the associated services provided to meet that need. For instance, many marketers will create whitepapers to educate audiences about issues they may be facing, and the methodology recommended to fix it. But what other ways can whitepapers be utilized by manufacturers?
As a manufacturer, you likely offer specialized solutions for the problems that your clients or ideal customer are facing on a day-to-day basis. A great whitepaper will target this need and explain why your products or manufacturing services are the best possible approach to solving them. Once left with a potential client, it can not only provide staying power that keeps them in mind for future needs but can help them remember why you are the right fit for their needs in the present. This unique approach is a great marketing technique for brands that rely on business-to-business revenue.
Email Marketing
Whether you are sharing new case studies, want to further expand the reach of your press releases or have an exciting announcement about your manufacturing business, email marketing is still one of the best ways to put your information in the hands of those who need to hear it most. Staying connecting with your most valuable audiences is critical for success both now and in the future, with a well-maintained email list, you can capitalize by sending prospects segmented information based on their unique needs. This creates a hyper-focused campaign that resonates with recipients personally for the best results possible.
Many modern businesses leverage email for the bulk of their communication efforts both internally and externally. Knowing how and when to leverage this behavior can help you make the most of your email marketing efforts. However, working with a knowledgeable and experienced marketing professional may help improve the results that you can achieve.
Marketing Strategy For Manufacturer
With the above marketing types as a basis, you should have a good idea of what methods may be needed to help you create a well-rounded marketing strategy for manufacturing. Like other industries, manufacturers have access to a wide variety of free or inexpensive marketing tools at their disposal as long as they are willing to use them and learn how they work. For those that want to take a hands-off approach, working with a VCMO will likely be the best way to develop a marketing strategy for your manufacturing business.
Creating a great marketing strategy can help you avoid potential pitfalls that plague many businesses and quickly drain their budgets with little to no return. Remaining flexible and setting detailed goals that you want to achieve can help you quickly determine whether your current approach is working as intended or may need to be adjusted to be effective. No matter what your marketing strategy may be, leverage the data that is available to you to ensure that you are making wise decisions that not only benefit your bottom line but continued to help you reach your goals.
Building relationships with your clients is a core principle that all manufacturers should have because it helps establish brand loyalty whenever services or products may be needed. A solid marketing strategy should take this into account and provide ways to strengthen those relationships and provide a foundation of mutual respect and trust. If you are struggling to build these relationships naturally, look for new ways to incorporate marketing techniques that might help.
If you are struggling to create a manufacturing marketing strategy that provides results for your business, the team at MYCMO is here to help. As a group of talented and experienced marketing professionals, we have the solutions and techniques needed to help you succeed both now and in the future. If you are ready to learn what is possible, please contact us today to schedule your free consultation and get started. We look forward to helping your manufacturing business grow!