Marketing For Your Roofing Company
A New Way of Marketing that is as Unique as your Business
For roofing contractors that are looking for a steady stream of business, it is important to ensure that you have a marketing strategy in place that draws in new clients regularly and actively encourages your existing clients to spread the word about your business on your behalf. While this may seem like a challenge, there are many easy-to-implement methods that you can start creating an immediate impact on the success that your business can achieve. While the roofing climate may vary from location to location, it is important to ensure you are still focusing on the fundamentals needed to make a positive impact on your unique brand.
Marketing for roofers is important whether the business is booming or may be falling behind the competition. And, who wouldn’t want a steady stream of customers filling out their booking schedule? With an effective marketing strategy for your roofing company, you can make this and more come true. All it takes is a little effort and attention to detail to have your roofing business grow in ways that you never thought imaginable. This is where an effective marketing strategy for your roofing business comes in to play. Although it doesn’t hurt to have a seasoned marketing professional in your corner that has helped countless small businesses improve their approach to modern marketing.
It's Time to Grow your Roofing Company
Why Choose Us?
Since the beginning of our journey, Maennche Virtual CMO has helped countless companies find and exploit their niche with effective marketing strategies designed to deliver optimal growth and draw in potential customers that need roofing services. During this time, we have had the ability to work with start-ups to multi-state providers that are looking to expand into new territories or become more effective in the communities they are serving. If you are ready to start bringing in new customers or just need a little help to determine what steps are next, we are confident you will not find a better partner.
Working with a marketing professional that takes the time to better understand your business and what makes it unique is critical to success in your marketing. While many firms will try to sell you on expensive plans that contain a lot of fluff that provides no real results, the team at Maennche Virtual CMO is here to help you create a strategy that helps you achieve or exceed the goals your business has in place. If you are ready to get started with proven e-commerce marketing techniques that are measurable and effective, contact us today to schedule your free consultation.
Types Of Marketing Roofers
Roofing marketing doesn’t have to be expensive to be effective. This is particularly important to understand for roofing companies that may not operate year-round due to shifting weather patterns or the climate that they are situated in. Between both digital and non-digital marketing techniques, roofing companies can stand out among competition during peak seasons and benefit from the increased number of leads that they are receiving. Some of the types of marketing for roofers that you should consider for your marketing strategy include:
Content Marketing
Although you may have a website, you may not be using it as effectively as possible to reach the customers in your local area that are looking for services like the ones you provide. What makes the difference between what roofing companies succeed online and the ones that don’t is the content strategy that they have implemented. This could include both text-based content and videos that help explain the process for customers. Don’t try to give away too much information that can help them do the project themselves and, instead, focus on showing your expertise in the field.
Focus on creating content that targets keyword phrases that provide immediate gratification for customers. This could be as simple as creating urgency in your content with keyword phrases like “emergency roof repair” or “how to fix a leaky roof”. Take the time to sprinkle these keywords throughout long, engaging pieces of content to ensure they rank well in search engines like Google and Bing to encourage customers to call you first instead of a competitor.
Local Search Marketing
Most roofing companies or contractors focus on a local area to provide their services; however, this can often include a metropolitan area or other nearby cities that they can travel to. With this in mind, it is important to ensure that you are investing your time into local search marketing that includes map listings on Google, Bing and Apple Maps. Many roofing companies stay afloat just by taking the time to nurture local citations listings and building their reputation through positive reviews. Even better, these listings are FREE to get started.
One of the biggest benefits of this approach is that it will often be visible before your website may be due to the intuitive algorithms that search engines use. Since each map listing shows your contact information, including phone numbers and designated addresses, it makes it much easier for potential clients to quickly contact you when service may be needed. As you can imagine, local search marketing is more of a need than a luxury. Do not skimp on the effort you put into your local citations listings to ensure you are reaching your target audiences in your designated service areas effectively.
Search Engine Marketing
Search engine marketing is often lumped into content marketing by many marketing firms; however, some key differences can help your roofer marketing plan become more robust. Search engine optimization (SEO) combines not only keywords but other search ranking factors deemed important by Google and other search engines. Pay-per-click advertising (PPC) is also a big part of search engine marketing and can ensure placement at the top of the search engine results page for relevant keywords.
In many cases, a combination of these approaches will often be needed to create a well-rounded marketing plan for your roofing company. Often, search engine optimization efforts should be completed year-round, while pay-per-click advertising may be most beneficial before peak seasons begin and throughout them. Finding the perfect balance between these two facets of search engine marketing can be a challenge. But it does not have to be. Working with an experienced and knowledgeable marketing provider can help iron out the kinks and make your strategy more effective.
Social Media Marketing
As a free and simple way to interact with your audiences, social media marketing is a great way to interact with and engage with your audiences. Take the time to share updates of your roofing business or show your employees in action for the most impact. This can help to keep your audience engaged and entertained and more likely to utilize you for services whenever they may be needed. Investing in social media marketing also ensures that you are reaching potential clients that are interested in the services that you offer.
The more time you are spending engaging with your audiences on social media and providing information that is relevant to them, the more they will be willing to share your content with their own followers. This can create an effective strategy that continually builds the potential audiences that you can reach. Simply put, social media marketing is essential for any roofing business that is attempting to grow or reach new clients that may need their services.
Roofing Marketing Strategy
While only a small sample of the marketing methods available for roofers, these types of marketing can help create a well-rounded marketing strategy. Taking the time to create a unique strategy that meets the unique goals of your business is essential, particularly if you are unable to provide services year-round. If you are unsure what steps you should be taking to get started, working with a Virtual CMO can help make the process easier and help you start achieving results quickly and affordably.
Because a shorter work season may be common for roofing companies, it is important to set measurable goals that you are constantly working towards during peak seasons. By accounting for this early, you can ensure that your marketing efforts are working towards the goals that you have put in place. Maintaining flexibility with your marketing strategy can ensure that you can adjust on the fly and divert resources whenever needed to make the most impact.
Since it will be hard to provide continued services for roofing customers, it is important to ensure that you are providing the best customer service possible throughout the process. This can help encourage them to review your business on various platforms or send new customers your way through word-of-mouth. An effective roofing marketing strategy will account for this and ensure you are continuing to build your customer base organically.