It's Time to Grow your Non-profit Company.
Having a solid marketing strategy in place is critical for any industry and, as you might imagine, this means that nonprofit organizations aren’t exempt from needing a great plan in place to obtain donations or spread the message the organization is built on. Fortunately, nonprofit marketing takes many of the same steps that other businesses use to connect with not only donors but also volunteers that are willing to give their time to help. Although navigating nonprofit marketing can seem like a challenge, many organizations can find success when they have a nonprofit marketing strategy in place.
Nonprofit marketers will often take a multi-faceted approach that includes several types of marketing to continually brings in donations and volunteers. Most of the steps taken will be to fundraise, create awareness, promote services or a cause, engage volunteers or spawn political or social change. No matter what type of nonprofit organization it may be, this spectrum of reasons to invest in nonprofit marketing remain the same. However, it is important to understand that, no matter what type of marketing campaign a nonprofit organization invests in, they will face challenges that marketers at for-profit businesses generally will not.
Why Choose Us?
Despite these challenges, working with a seasoned professional that has helped other nonprofit organizations define their unique marketing strategy and begin seeing positive changes. As a Virtual CMO, Matthew Maennche has a solid understanding of both traditional marketing techniques and the unique methods used to market a nonprofit organization. This unique insight into both industries creates a well-rounded nonprofit marketing strategy that considers the budget that these organizations have and the best ways to utilize it for optimal growth as well as the most impact on donors and volunteers.
Because the needs of a nonprofit organization are much different than a traditional business, finding the right balance of marketing techniques that do not require extensive funding and still provide results is important. If you are struggling to find a nonprofit marketing strategy that works for your organization, the team at Maennche Virtual CMO is here to help you get started. Take the first step and schedule a meeting with us to learn how your organization can start finding success with our nonprofit marketing knowledge and insight into the unique challenges that nonprofits face when implementing a marketing strategy.
Types of Non-profit Marketing
No matter what the specific goals of your nonprofit organization may be, there are typically four unique types of marketing that will be utilized. However, other traditional marketing types like social media marketing or search engine marketing may also play an important role in expanding your digital presence and ability to receive donations. Some of the types of nonprofit marketing that may be beneficial for your overall strategy include:
Like traditional digital marketing for for-profit businesses, nonprofit organizations will often create message-focused campaigns that attempt to build awareness, affect consumer behavior or encourage political and social change. While these campaigns may be focused on individual groups or the general public, finding the right delivery methods is important to ensure that the message is being well-received by the audiences that are most receptive to it. But do these messages work best online or through other delivery methods?
Message-focused campaigns can often be delivered through a variety of mediums including at in-person events or through social media. While a combination of the two may be required, it depends on the end goal that you are trying to accomplish. For instance, if you want to raise money, a digital campaign may be more worthwhile; however, if you are trying to get local volunteers to sign-up to help the nonprofit organization, an in-person campaign may be more successful. Determine your target audiences and find the best strategy to meet your goals.
Most traditional fundraising efforts ask the public to make a monetary donation to a charitable organization or cause that they are passionate about. To be effective, nonprofit marketing is required to teach consumers to care about the problem or social issues that the organization is attempting to address. Like message-focused campaigns, fundraising can be targeted towards specific individuals or groups of people that share common core values. Finding the right method to reach them is imperative to sustaining donations and making a positive impression.
While most non-profit organizations associate traditional fundraising with silent auctions, partnerships with for-profit businesses or peer-to-peer fundraising, many modern approaches may help expand or improve the efforts that the nonprofit marketing strategy is trying to achieve. Consider adding a donations page to your existing website, seek donations on social media or invest in crowdfunding if applicable. By leveraging the power of modern technology, nonprofit organizations can effectively raise more money for their associated cause than ever before.
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Schedule a meeting with us to see how your business could benefit from our knowledge and expertise.
Search Engine Marketing
When someone wants to learn about a cause, the first place they will generally turn is Google or another search engine. Taking this into consideration, social media marketing is a powerful tool that provides ongoing support for any nonprofit marketing strategy when implemented properly. Using search engine optimization (SEO) to bolster your content strategy and improve search ranking is critical for any business and nonprofit organizations are no different.
In addition to SEO, pay-per-click advertising (PPC) may also give nonprofit organizations a significant boost to their marketing strategy. Many nonprofit organizations are eligible for “ad grants” through Google AdSense that allow them to run online ads at no cost to the organization. Knowing how to take advantage of these programs and effectively use them can help nonprofit organizations further spread their reach to the audiences that are actively looking for them. If you are unsure how to get started or need a little help getting the ball rolling, a Virtual CMO is a perfect fit for you to obtain guidance or improve your efforts.
Both for-profit businesses and nonprofit organizations can receive a significant boost to their marketing strategy with minimal upfront costs to get started. With email marketing, nonprofit organizations can welcome new subscribers, spread the word about a new initiative, fundraise, share success stories or further encourage involvement. When a solid contact list is created and emails are crafted with the best content possible, the possibilities are endless for nonprofit organizations that need a push in a short amount of time.
If you are not currently using email marketing as part of your overall strategy, there has never been a better time to start. Take the time to implement a mailing list sign up on your website, social media and
any other area that you are interacting with volunteers or donators. With this list, you can actively engage with your biggest advocates and ensure they are kept up to date with what is going on with your nonprofit organization to keep them invested.
Non-Profit Marketing Strategy
While the needs of nonprofit organizations are different from their for-profit counterparts, there are many ways that using the same marketing strategies can be beneficial. Nonprofit organizations have a wide variety of tools available to them that other businesses may not as long as they know how to find them and the best ways to utilize them. With a great nonprofit marketing strategy in place, organizations are much more likely to achieve their donation goals and find new ways to positively support causes they are passionate about.
Like any other marketing strategy, nonprofit organizations need to set measurable goals that can dictate whether the current strategies need to be adjusted or if they are helping achieve the desired outcome. Some potential goals that you may consider include donation levels, volunteer sign-ups, or website visits that could signify growth in the amount of information being received by your target audiences. Data is incredibly important for an effective nonprofit marketing strategy and without keeping these numbers in mind, you could be thwarting your own efforts or investing in marketing channels that are not providing value.
Nonprofit marketing strategies should always look to build a community of like-minded people that are working towards a common goal. For this reason, it is important to keep previous donators or volunteers engaged while welcoming new ones and integrating them into your existing community. This will not only help ensure your audiences are engaged in the process as it is occurring but can help draw in new members through word-of-mouth while also turning your investors into your greatest advocates to the public.
Choose Maennche Virtual CMO for your Marketing Strategy
In a consumer-driven world, nonprofit organizations should not be left behind due to ineffective marketing strategies. Do not miss out on the opportunities that an effective nonprofit marketing strategy can have on your organization’s success. The team at Maennche Virtual CMO can help you create and implement a customized nonprofit marketing strategy designed to achieve your unique goals and continue to grow into the future. Contact us today to schedule your free consultation and start making a difference in the causes that you are passionate about!