Marketing For Your Pest Control Company
A New Way of Marketing that is as Unique as your Business
With the vast amount of pest control companies found in each city, businesses in this industry need to have a strong marketing plan in place to draw in their fair share of clients. Most pest control companies are family-owned and operated small businesses, and each tends to have their own specialization although they are generally comfortable treating for a wide variety of pests. With effective pest control marketing, you can not only draw in more clients but also create a system that brings in consistent business year-round.
Pest control marketing is hardly a one-size-fits-all approach and the methods used to be effective can vary widely depending on the goals the business has put in place. Whether you are wanting to establish repeat business, raise awareness about new service offerings or simply bolster one of your service areas, there is no better way to start seeing results than by implementing an effective pest control marketing strategy. As a multi-prong effort, the typical pest control marketing plan will consist of social media marketing, local search marketing, search engine marketing and email marketing for the best results.
It's Time to Grow your Pest Controle Company
Why Choose Us?
Since the beginning of our journey, Maennche Virtual CMO has helped countless companies find and exploit their niche with effective marketing strategies designed to deliver optimal growth and draw in potential customers that need pest control services. During this time, we have had the ability to work with start-ups to multi-state providers that are looking to expand into new territories or become more effective in the communities they are serving. If you are ready to start bringing in new customers or just need a little help to determine what steps are next, we are confident you will not find a better partner.
Working with a marketing professional that takes the time to better understand your business and what makes it unique is critical to success in your marketing. While many firms will try to sell you on expensive plans that contain a lot of fluff that provides no real results, the team at Maennche Virtual CMO is here to help you create a strategy that helps you achieve or exceed the goals your business has in place. If you are ready to get started with proven e-commerce marketing techniques that are measurable and effective, contact us today to schedule your free consultation.
Types Of Pest Control Marketing
To be successful, a pest control marketing campaign must use several different types of marketing to create one cohesive message that reaches potential customers wherever they may be. To help give you a better idea of what types of marketing may be included in a pest control strategy, we will explore some of the options you might consider and explain why they would be beneficial for any brand that is looking to increase their client pool or gain momentum in their designated service areas. Some of the different types of marketing that you should consider for your pest control marketing strategy include:
Local Search Marketing
Since most pest control companies operate locally, it is important to ensure that you are taking advantage of local citations that can prominently display your business in maps listings when certain phrases like “pest control” are searched in Google, Bing or Apple Maps. In many cases, this can provide a steady stream of customers with little effort once completed. Even better, getting your business on these listings is completely FREE. But what other ways can local search marketing positively affect your business?
Since most local maps listings allow for reviews, this is a great way to encourage potential customers that are looking for pest control services to contact you. Take the time to provide stellar customer service and encourage your clients to review you on these listings whenever possible to begin gaining momentum. Not only does this provide a positive outlook for your business among previous customers it also can help boost your ranking in the local search results for even more momentum.
Content Marketing
Every pest control provider is capable of creating a great website design that closely matches their branding; however, what makes the true difference is the content that the website uses to improve their search engine ranking and better inform potential clients about the services that they offer. Content marketing is an art that provides great results when implemented properly, but it can also be detrimental if your existing content isn’t up to par with your competitors. So, what can you do to make sure your content is effective?
When auditing your existing content or developing new content for your website, take the time to create a list of keywords that you want to rank for in search engines and then determine if your content is not only including those keywords but providing your readers with great information. If not, rewrite the content to better suit the need the page was created for and ensure that the appropriate keyword phrases are being used. Any content that you create for your website on pages, blogs or even videos should be made with this core value in mind.
Email Marketing
If your pest control business is not currently investing in email marketing, now is the perfect time to get started. As a service company, it’s often easy to get customers to join your mailing list to receive digital receipts; however, these same people may benefit from reminders that they are due for preventative services or may want to know what pests to watch out for each month. The real beauty behind email marketing is that the possibilities are endless for businesses that know how to use them effectively.
Although there are many ways you could potentially use email to reach out to your customers, sending too many emails can also be a bad thing. With a well-rounded pest control marketing strategy, email marketing is just a small piece of the puzzle and should be used in conjunction with other methods for the most impact. This can help ensure you aren’t suffering from unsubscriptions to your mailing list or infringing on the privacy of your clients. Less is more when working with email marketing to achieve the best results possible.
Search Engine Marketing
Often seen as an extension of content marketing, search engine marketing includes two distinct sub-types of marketing; search engine optimization (SEO) and pay-per-click advertising (PPC). However, search engine optimization is about much more than just writing great content that hits keywords and takes other factors like page speed and user behaviors into account to establish a ranking in the search results pages. On the other hand, PPC advertising allows a business to pay to be prominently displayed at the top of the same pages.
While both methods are effective for pest control businesses, it is important to find the balance that works for your own marketing goals. Creating a great pest control marketing strategy that fires on all cylinders to create one harmonious campaign will often net the best results and both SEO and PPC will play a prominent role. If you don’t want to spend time giving search engine marketing your own attention, consider working with a marketing professional that can help streamline the process for you.
Pest Control Marketing Strategy
Although each marketing method outlined above will pay its own role in ensuring an effective pest control marketing strategy is in place, what works for your competitor won’t necessarily be the best fit for your business. Taking the time to create a unique strategy that addresses your unique goals can ensure you are getting the most out of your marketing efforts. However, if you are unsure of how to get started, working with a Virtual CMO could streamline the process and give you a clear idea of what is next.
One key point that should never be neglected when creating a pest control marketing strategy is the need for measurable goals that help determine how effective your efforts are and if adjustments need to be made. By accounting for this early, you can consistently tailor-fit your marketing efforts to achieve your desired goals. This is particularly important in the pest control industry when different seasons may signal the arrival of new pest challenges for clients or the need for a customized treatment plan. Flexibility will help ensure you are on top of changes that affect your marketing strategy whenever they may occur.
Just because you are focusing on gaining new clients doesn’t mean you should neglect your existing ones. It is important to ensure you are not only accounting for new growth but also maintaining a steady pool of repeat customers to ensure you aren’t experiencing large amounts of churn. An effective pest control marketing strategy will take this into account and will create a well-rounded approach that fulfills the needs of both parties to increase your new customer base and continue to make your existing customers your best advocate.