Marketing For Your Veterinary Company
A New Way of Marketing that is as Unique as your Business
Most veterinarians know all too well that pet owners can talk about their pets at length but may not know what services their pet needs to live a long and healthy life. With the wide variety of veterinarian clinics found in each city, pet health providers need to find what factors make them different from competitors and capitalize on them. Once these differences have been identified, a veterinary marketing strategy can be created to drive success and bring new clients, and their pets, into the clinic for preventative care, emergency procedures or secondary services like boarding or daycare.
Veterinary marketers will often rely solely on social media to reach new and existing customers, but they may not be making the most impact possible to expand the reach of the clinic or bring new clients in. A well-rounded veterinary marketing strategy should not only keep a clinic or hospital in the minds of pet owners that need services when disaster strikes but should also express the alternative add-on services that are available to them and their pets. While this may seem like a challenge, it does not have to be when you have an effective marketing strategy in place.
It's Time to Grow your Veterinary Company
Why Choose Us?
Since the beginning of our journey, Maennche Virtual CMO has helped countless companies find and exploit their niche with effective marketing strategies designed to deliver optimal growth and draw in potential customers that need veterinary services. During this time, we have had the ability to work with start-ups to multi-state providers that are looking to expand into new territories or become more effective in the communities they are serving. If you are ready to start bringing in new customers or just need a little help to determine what steps are next, we are confident you will not find a better partner.
Working with a marketing professional that takes the time to better understand your business and what makes it unique is critical to success in your marketing. While many firms will try to sell you on expensive plans that contain a lot of fluff that provides no real results, the team at Maennche Virtual CMO is here to help you create a strategy that helps you achieve or exceed the goals your business has in place. If you are ready to get started with proven e-commerce marketing techniques that are measurable and effective, contact us today to schedule your free consultation.
Types Of Veterinary Marketing
Finding the right combination of marketing strategies to benefit your unique goals at a veterinary clinic is important for ensuring the best results possible. Once your unique goals are identified, this step of the process can be much easier. To help provide your clinic with an idea of what a typical veterinarian marketing strategy will include, we will look at some of the common types of marketing that should be considered to create a well-rounded plan. Whether you are looking to bring new pet owners to your facilities or want to further improve the revenue that is brought in by secondary services, here are some options you might consider:
Content Marketing
As an expert in the field of veterinary medicine, you should be able to provide relevant information to your clients about the pets that you regularly see while also establishing yourself as a leading provider of animal care in your clinic’s service areas. One of the easiest ways to do this is by actively incorporating content marketing into your overall veterinary marketing strategy. This includes not only ensuring your website content is targeting keywords that you want to rank for but also ensuring that new information is consistently being added to the website through blogs or other content updates.
Focusing on the right keywords can not only improve your search engine ranking for terms that your clients are searching for but can also help improve your exposure to potential clients that may not know your clinic is an option in their local service area. Regularly researching keywords that are relevant to your business and refining your content to meet them can ensure you are reaching potential pet owners the moment they need you most. Once incorporated with other strategies in your veterinary marketing plan, this provides a great boost in not only traffic but also how your clinic is perceived by clients and competitors.
Social Media Marketing
Everyone loves seeing cute pictures of animals on their social media feeds. But what if you could capitalize on that unique behavior? Adding photos of the pets that you see daily on your social media feeds with the consent of their owners is a great way to create engagement among your followers and draw in the attention of potential customers that may be looking for the services that you provide. With a great social media marketing strategy in place for your veterinary clinic, you can enjoy the increased business and customer loyalty that it provides.
Social media marketing also allows your veterinary clinic to be front and center when potential customers are searching for services on Facebook, Instagram or other platforms you are actively engaging in. One thing that makes this possible is the addition of a review-based system commonly found on modern social media platforms. By displaying great customer service that is reciprocated by your clients through positive reviews, you can draw in new clients and further build your business.
Search Engine Marketing
A well-rounded search engine marketing strategy will often incorporate both search engine optimization (SEO) methods and pay-per-click advertising (PPC). SEO will often depend on refining your content and making adjustments deemed appropriate by Google and other prominent search engines that you are hoping to rank well in. On the other hand, PPC advertising requires you to spend money to have your links displayed above organic search results for keywords or keywords phrases that you deem relevant.
In most cases, a combination of these two search engine marketing techniques is required to provide a well-rounded strategy that brings real value to veterinary clinics. Although it can be incredibly challenging for newcomers to master SEO and PPC strategies, working with a knowledgeable marketer like Maennche Virtual CMO can help you avoid common hurdles and make the most impact with your designated budget. Once you have a strategy in place, all that is left is to monitor results and adjust as needed to meet the marketing goals of your clinic.
Email Marketing
Although often overlooked by veterinary clinics, email should be a staple in their overall marketing strategy as a way to keep clients engaged and invested in the services that are being offered. One unique advantage for veterinary clinics is the ability to create email marketing campaigns based on when a client last visited to let them know when preventative services or other determined services are required. With marketing automation, all of this can be easily set up to limit the amount of time or resources that are being diverted to manually contacting clients.
Aside from automated marketing messages that are tailored to a client’s unique needs, email marketing is also an effective way to promote new services or existing services that may complement their needs as a pet owner. Examples of this could include promotions on boarding costs or grooming for their pets that would encourage them to contact the clinic. Put simply, the options are endless when you have an effective email marketing strategy in place to meet the unique marketing goals of your clinic or veterinary hospital.
Veterinary Marketing Strategy
Now that you have an idea of what is included in an effective veterinary marketing plan, you may be wondering how to put it all together. The truth is, creating an effective marketing strategy for a veterinary clinic or animal hospital requires a customized approach to be effective. And, what works for one clinic may not necessarily work for another clinic. The key is to create a well-rounded veterinary marketing plan that addresses the unique goals of your clinic while also encouraging growth and drawing in both new and existing clients for services.
An effective veterinary marketing strategy will set attainable goals that can be adjusted with the growth of the business. Some potential goals that you might consider for your clinic include tracking or improving product add-ons during service visits or increasing the number of clients that are seen during regular business hours for preventative services. Once you have a unique set of goals in place, it will be easier to define your overall marketing strategy to provide the results that you are hoping to achieve.
During the process, it is important to not only focus on drawing in new clients but also establishing loyalty among your current clients to create a pool of consistent business. While this may take a little more effort to achieve since simultaneous campaigns may be needed, it is an important step in growing the business and building longevity. This dedication to both sides will improve the chances of business referrals through word-of-mouth, positive reviews, or testimonials.