While cellphones have overtaken Internet platforms as platforms for immediate communication, you would likely be surprised to learn how effective email marketing still is. Email still provides an effective way for businesses to get their messages out without paying postage fees or print costs that could easily be thrown away if viewed as junk mail. Maennche Virtual CMO still understands how powerful email marketing can be for both small and large businesses and the best ways to utilize this powerful medium.
Many businesses inaccurately make the assumption that because social media is so popular, it’s the most effective way to reach their customers. While social media plays an important role in the digital marketing mix, businesses that neglect email marketing are missing out on many valuable benefits that can help them increase sells and engage with their customers.
Each day, your target customer likely checks their email up to 15 times. Knowing that the members of your email lists are willing recipients, you can ensure that they will be receptive to the message you send. Even more important, knowing what they are looking for will make your email marketing more effective. Email marketing services we provide include:
- Newsletters – Newsletters are among the most popular types of emails sent by businesses because they are easily composed and provide a large amount of information. By sticking to a publishing schedule, your customers will expect to hear from you at designated times and be more receptive to your emails.
- Automated Email Series – Automated email series, or lead nurturing emails, are often sent over a period of several days or weeks depending on your chosen cycle. Once set up, an automated email series can create high-quality leads for your sales team with minimal effort.
- Transaction Emails – For eCommerce websites, transactional emails can create a bond between their business and customers by providing the enhanced customer service your customers expect. Adding valuable information to your receipts or order confirmations can help you determine customer behaviors and receptiveness to ordering again soon.
While email marketing may seem antiquated at this point, email has become a fundamental part of every cell phone. In fact, it is required to even set up your cell phone when it’s first activated. For this reason, we encourage all of Maennche Virtual CMO’s clients to take advantage of this powerful medium.
Maennche Virtual CMO has experience with a wide variety of email marketing software, including MailChimp, Drip, Constant Contact, ConvertKit, Zoho, ActiveCampaign, Benchmark, Emma and InfusionSoft. This vast experience allows us to utilize your chosen software to provide email marketing services. Even if you don’t have an email list already, we can help with that too!