Search Engine Marketing
Have you ever searched on Google and wondered how the top results got that place? With a closer look, you might notice a small tag next to the top three listings that says “Ad.” While getting close to these results is possible with a great content strategy, PPC advertising is the only way to actually crack the top three results that show on a search engine results page for many of the queries that your customers might be making.
Maennche Virtual CMO understands that many of our customers don’t have the budget to do largescale search engine marketing campaigns. That’s why we work directly with them to define their target audiences, create engaging ad copy, and focus on targeted delivery. Not only does this ensure results remain effective and allow for tweaking, but it also prevents overspending from occurring.
Our team has helped businesses of all sizes develop a search engine marketing or PPC campaign that works for their own limitations. We have extensive knowledge of all popular search engines, including Google, Bing, Yahoo!, DuckDuckGo, and much more. No matter where your customers are searching, we can help you reach them!
What Makes Maennche Virtual CMO’s Search Engine Marketing Different?
Search engine marketing often requires a lot of trial and error when just getting started. When business owners try to figure out what works on their own, they often spend the bulk of their budget before they even begin to see results. Maennche Virtual CMO has the experience and knowledge of these platforms needed to make a positive impact immediately.
With Our Search Engine Marketing Services, Clients are Guaranteed:
Conversion-Focused PPC Campaigns
The purpose of a PPC campaign should always be to make more money for a company. While this is achievable with a great search engine marketing strategy, campaigns can also be tailored to meet more specific objectives. Whether you want to sell products, increase website visits, or just gain new subscribers, these objectives are achievable with the proper planning.
Immediate Results
Unlike search engine optimization (SEO) and other online strategies that focus on long-term growth, search engine marketing can generate immediate results. Although it may take time to create an ad, submit it for review, and achieve placement, most PPC campaigns can be launched in as little as one business day. Once the campaign goes live, users can immediately access it and make a purchase.
Extensive Keyword Research
Keywords are the “Crown Jewel” of any effective search engine marketing strategy. To help ensure our client’s success, we conduct extensive keyword research before a PPC campaign begins. This ensures that the most competitive keywords are chosen and can also pinpoint the keyword phrases that will provide the best results based on the designated budget.
Increased Brand Awareness
According to Google research, search engine marketing can increase brand awareness by as much as 80%. Even if a PPC ad isn’t being clicked, the business is still visible at the top of the search engine result page each time a related search query is submitted. That means even if you aren’t paying for clicks, you are still showing up next to your top competitors for related products and services and can continue to build brand awareness.
Advanced Budget Controls
Search engine marketing allows a business to choose the budget they are most comfortable with. No matter what size a company is, they have the potential to remain competitive if their strategy is implemented correctly. Maennche Virtual CMO can work with a client to define their budget and adjust it throughout the PPC campaign as needed to generate the best results possible.
Diversity and Flexibility
The beauty of search engine marketing is that the strategy can be changed at any time. Whether you just aren't seeing the results you expected or want to shift in a different direction, Maennche Virtual CMO's search engine marketers can help ensure your message and ad placement options are flexible whenever changes are needed.
With Maennche Virtual CMO, You Have Options!
As a full-service marketing and business strategy provider, Maennche Virtual CMO has experience will all major PPC platforms, including Google, Bing, Yahoo!, DuckDuckGo, and much more. If you are unsure which platform makes the most sense for your business, we can help by conducting an in-depth analysis of your company and any competitors. We can determine which search engine marketing strategy makes the most sense for your business together with this information.
For most business owners, handling search engine marketing internally comes with its own pitfalls and can be incredibly time-consuming. Our search engine marketing team has the skills and experience necessary to help ensure your PPC campaign remains as effective as possible without using your limited budget on "tests" that may not work. To accomplish this, we focus on these core facets throughout the process:
