I have no idea why – I was always the kid in the house who memorized television and radio commercials and loved to look at ads in publications and billboards. The allure of advertising has always intrigued me. Research, writing, creating, color, and knowledge of why and how people make buying decisions have been one of my most fun pursuits.
I created VALUE NEWS in 1991. My goal was, and is, to provide businesses with affordable advertising that produces a strong return on investment. Through the years, it has changed and evolved into a multi-faceted physical and digital advertising medium that combines both direct mail marketing magazines with multiple online publishing platforms. It’s trackable performance advertising and marketing with a basic principle: INFORMATION to make buying decisions and reasons to BUY NOW.
I’m always learning to be a step ahead and learn more about what’s new, what’s working, and why.
Community service is very important to me. Over the last 30-plus years, it has been an honor to have helped hundreds of community non-profit groups, churches, and schools by providing promos and articles. I’m especially grateful to have had these opportunities to help organizations raise money, sell tickets, and provide information about their services. In turn, this information has helped our communities grow and become stronger, more helpful to others, and improve the lifestyles of those they serve.
I love finding the golden nuggets and sharing them with our readers. I have a heart for everything that makes our communities great – our interesting people, opportunities, places, and events.