Digital Marketing
What Does a Digital Marketing Agency Do? Why You Probably Do NOT Want to Hire That One!
Like businesses, Marketing Agencies come in all shapes and sizes. There are 1 person shops (freelancer), there are teams of dozens of people and there are teams spread across the globe with thousands of team members.
Does Your Marketing Team Know About Web Accessibility?
In the world of digital marketing, it’s easy for people to get consumed with metrics like engagement and conversion rates. But at what cost? While developing websites that remove barriers for people with disabilities have become more common in recent years, marketers still seem marginalize these audiences simply because it doesn’t fall under their normal marketing procedures.
Gaining Your Customer’s Attention in a Digital World
According to the most recent data available, an average consumer encounters nearly 10,000 brand messages each day. With the continued growth of new methods and resources like social media that help spread messages quickly this number is expected to continue to grow at an alarming rate. With seemingly endless competition to position your business in…
5 Low Cost Marketing Ideas for 2019
Building a successful brand or business requires the ability to deliver high-quality products and services while remaining relevant and interesting to prospective customers.
Enhance Your Marketing with a Virtual Chief Marketing Officer
Whether you are a startup business or you are ready to expand your small business, it is important to know what your business goals are and the steps necessary to achieve them. While you could spend a large portion of your budget on hiring a full marketing team, it is much easier to hire a…
5 Marketing Tactics You Should Be Utilizing as a Small Business
As a vCMO, one of the first questions that I’m asked by small business owners is what they should be doing to successfully market their business. While most marketing plans will require getting to know the business and their target audiences, there are 5 marketing tactics that hold true no matter what industry you may…
The Evolution of Marketing and Emergence of the vCMO
The wave of digital marketing is constantly growing and evolving to accommodate fresh, new ideas that trendsetters have birthed and modified to meet the specific needs of their business. Across the world, businesses of all sizes rely on their chief marketing officer to drive innovation, lead their marketing efforts and pinpoint the latest trends before…
What Is a Virtual CMO? And 5 Great Reasons to Utilize One!
If your business has continued to grow over the years and you are struggling to keep up with your operations and maintain your marketing alone, you likely have thought about hiring a marketing coordinator or outsourcing your marketing to a firm. While this is one option, it may not be the most cost-efficient and could…
Why do you still need a website in 2018?
Modernization and technology has greatly transformed the way people do businesses. Digital marketing has put several businesses out there, causing them to spread their wings and acquire lots of customers.
What is a Micro Moment?
Technology has brought about a great deal of advancement; one of them being a smart phone. In fact, it is safe to say that more people own a smart phone then do not and these devices could be considered the most relied on form of technology in the twenty-first century. Daily, mobile phones are used…
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